Cover Story
The Name Behind the Revolution The quote rings true: “Few keep their promises. Fewer finish what they start. And of those rare few, even fewer maintain the initial passion that fueled their vision.” Rodger G. Ford, however, stands out as one of those exceptional few. As the CEO of Frame Up Now, this ageless entrepreneur embodies the true spirit of enthusiasm. Even on the cusp of his ninth decade, he thrives on igniting new ideas across diverse industries. His lifetime achievements, spanning a remarkable breadth of sectors, leave many in awe as if he has had not one but several extraordinary careers. Currently, Rodger brings his visionary leadership and passion to Frame Up Now, a company revolutionizing residential construction with cold-formed steel and cutting-edge technology. A Lifelong Journey of Innovation Rodger’s entrepreneurial spirit is as boundless as his curiosity. In 1970, he founded AlphaGraphics, a company that revolutionized the printing industry by pioneering the concept of “Print Shops of the Future.” By 1988, his vision had transformed AlphaGraphics into a global success story, boasting 400 locations across 20 countries. Never one to rest on his laurels, Rodger co-founded PetsHotel, a company that catered to the changing needs of pet owners. This innovative idea created a luxurious sanctuary, forever altering the pet boarding industry. The success of PetsHotel culminated in its acquisition by PetsMart in 2000, with PetsHotel locations now gracing most PetsMart outlets. However, Rodger’s ventures extend far beyond retail and hospitality. From 2005 to 2011, he served as CEO of SynCardia, a company at the forefront of artificial heart technology. His visionary leadership transformed SynCardia from a “science project” into a true bioscience pioneer, achieving significant breakthroughs in this life-saving field. Even today, Rodger remains an insatiable innovator. In 2022, he recognized the potential of CFS frame construction, and his entrepreneurial spirit ignited once more. With his wealth of experience and Out-of-the- box innovations, he effectively brings this new concept to the market.
As an accomplished horseman in 2023, Rodger became the World Champion in the rodeo sport of team penning. From a field of 671 teams and 5 rounds later, Rodger and his two partners were crowned victors. It was not his first rodeo and definitely not the last, but quite an accomplishment for a 79- year-young cowboy. Rodger’s career is a testament to the power of curiosity and a drive to innovate. He has consistently identified opportunities across diverse industries, leaving a lasting impact on everything he touches. Frame Up Now: Building Homes Faster, Smarter Frame Up Now manufactures high-quality steel components that conform to engineered plans for pre-designed DIY metal affordable home skeletons. It allows homeowners and builders a faster and more efficient alternative to traditional wood framing or block construction. • A global strategy “It matters not where in the world you live. Having a roof over your head, the ability to stay warm and dry with having sufficient food are the requirements for even the most basic standard of living.”— Frame Up Now. The global population leads a static life, and having a more traditional form of accommodation becomes the goal. However, does it have to be the exclusive domain of those in the construction industry, or should the option of building a home not be the right of all of us? Until the development of easily assembled steel frames or skeletons, only skilled tradesmen could build a home. Regardless, Frame Up Now is helping to overcome the two long-term principal barriers to affordable or low-cost housing for millions of people – the cost of construction and “The demand for low-cost housing is not a trend but the result of a combination of several societal trends that have resulted in a ‘perfect storm’ particularly in the Western world.” — Frame Up Now. The dream of homeownership has become increasingly challenging, particularly for first-time buyers. In past decades, housing prices remained relatively stable compared to average wages. However, in recent years, property values skyrocketed while wages haven’t kept pace. This affordability crisis has locked many out of the traditional housing market. the skills required to self-build. Demand for low-cost housing
Frame Up Now is a potential solution to this issue that focuses on innovative and cost-effective construction methods. It aims to make property ownership a more attainable dream for many. The company’s approach can address the affordability concerns (plaguing potential homeowners) and contribute to a more accessible housing market. Why Frame Up Now Makes Homeownership a Reality For potential homeowners facing a challenging market, Frame Up Now offers a solution - Steel-frame construction. While affordability is a crucial advantage, there are other benefits to consider:
Reduced Risk of Environmental Damage:
Steel frames are ideal for regions prone to termite infestation, high humidity, or constant dampness, whereas traditional wood frames are susceptible to rot and mold.
Faster Construction:
Steel frames can be erected in roughly 60% of the time needed for timber frames and 40% of the time for block structures. This translates to signicant labor cost savings.
Reduced Labor Needs:
Steel frames don’t require the expertise of a carpenter, eliminating those costs. Additionally, pre-drilled holes for wiring and plumbing minimize on-site work.
Minimal Upfront Cost Difference:
While the steel frame material itself is 15% more expensive than timber or block, the labor savings quickly offset this cost.
Made with FlippingBook Online newsletter maker