J acqueline Gormley, of Jacqueline Denise MUA and Urban Daisy Eco- Boutique isn’t your ordinary cosmetician. As the Island’s first 100 per cent cruelty- free organic makeup artist, she realizes her craft is more than just putting brush to pan. “Travelling the world is very much a thrill, but it’s also about learning how people are living and how much of an impact we are making on this earth.” she muses. “Switching to organic, cruelty-free cosmetics not only helps the environment but it also contributes to the over all well-being of my clients.” As Gormley explains her passion for her art, one can’t help but feel that she’s speaking from a place of experience. She has seen the industry through many sets of eyes, from bridal, fashion, and editorial, to TV and film. Each area brings a new set of experiences to expand her already colourful palette. With a finely tuned arsenal of high quality organic brands such as Elate Cosmetics, Viva Organics, and Wild Hill Botanicals, Gormley employs her 10 years in the cosmetic industry to empower women through holistic beauty by enhancing their
By focusing on the beauty within, she has mastered creating a standout look, while keeping it natural. “I have a very light touch when it comes to makeup application, so if you are looking to look like Kim Kardashian I am not your gal. When having your makeup done with an organic makeup artist you can be sure your skin will be glowing, but without using harmful toxins and contributing to cosmetic waste,” adds Gormley. Her new storefront, Urban Daisy, is focused on encompassing her core values. “I will be opening an eco-boutique, Urban Daisy, while spreading awareness of the toxins used in our everyday lives that are impacting the environment around us,” explains Gormley. The boutique will offer organic makeup and skincare, artisanal jewelry, pre-loved vintage and handmade Australian clothing, and is set to open next year. And while Gormley will still continue freelancing as an organic makeup artist on the Island, she’s excited to find a new outlet to teach people about sustainability and organic practices. “Everything in the store will be a zero-waste concept, ensuring the goods sold will not impact this earth — all while selling quality products.”
As the Island’s first 100 per cent cruelty-free organic makeup artist, Gormley realizes her craft is more than just putting brush to pan.
Jacqueline Denise MUA Urban Daisy Eco-Boutique Charlottetown jacquelinedgormley@gmail.com www.jacquelinedenisemua.com
It’s a fresh and exciting idea, and one she believes many people in PEI are ready for. “Urban Daisy will not be selling anything that I would not wear myself," says Gromley. "The importance of quality means so much to me, as it should to you.”
natural attributes. Gormley believes her mission is simple- “Beauty comes from within- makeup is just a beautiful asset to express who we are. My job is to enhance your beauty naturally. “
SPRING 2018 www.pei-living.ca
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