BUS INESS
HOW TO KEEP YOUR CUSTOMERS
O ne of the top challenges that small businesses face today is attracting new customers and keeping existing customers engaged. That’s what pays the bills, of course. Part of the solution is always looking ahead so you can capture their minds and hearts of new customers — and the sales — with these simple tips for small business success. BE A JOINER: If you haven’t already, become a member of your local chamber of commerce, as well as neighborhood business groups. These often host special 'Shop Local' events and promotions, which give you a way to participate and gain extra exposure from their marketing efforts. These groups also offer events and opportunities to network, help you to stay apprised of local trends and allow you to discover new opportunities to collaborate.
CROSS-PROMOTE: Pair up with a second business in your neighborhood and find creative ways to work together. Collaborate on sales and special offers. Make your customers’ lives easier and put together gift baskets and share the proceeds. Or invite someone from a different business to teach an in-store class or workshop. Take the guerrilla marketing approach and host a joint scavenger hunt, with clues left around the community for a big prize. When you pool your ideas and resources, the possibilities are endless. MARKET IN-HOUSE: Getting the word out doesn’t stop at your doorstep. When customers enter your space, it’s a great time to tell them more about your services and products. 'Digital signage' isn’t just for big companies. Deliver your message in vivid color and create an interactive
experience. Things like an inspirational idea reel or quick tips and facts can position you as the trusted local expert. Bag-stuffers are a great way to keep your customers informed about upcoming sales or promotions — add a small discount for return visits. Vehicle graphics and wraps are like mobile billboards — this is one investment that always makes sense. IT'S STILL ABOUT SERVICE: Customer service is still one of the most important ways to create loyal customers. A happy customer will spread the good word — an unhappy customer spreads it faster! Be sure to train your staff about the importance of good service, and ask your customers how the service was and if you could make it even better.
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www. pei-living.ca SPRING 2018
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