Persona Fall 2025

FOCUS ON AERIE REAL FOUNDATION

Confidence For All

Real means confidence. The Aerie Real

Foundation is committed to funding local and

national nonprofits that are working to build

confidence in women.

We grant money and partner with

mission-aligned national and localized non-

profit organizations who build confidence

through creating access to much-needed

products, promoting menstrual equity,

developing leadership skills, empowering

underserved communities and more. To date,

we’ve given over $2.3M grants to over 200

changemaking organizations.

The Aerie Real Foundation was created

in 2022 to help build confidence in

women, and foster an inclusive, supportive

community to help make the world a better

place for all. The Aerie Real Foundation

was a natural extension of the Aerie brand’s

groundbreaking campaign to eschew

© Aerie

retouched images to highlight the real beauty

of all women, inside and out. Together, let’s

keep making the world better.

Visit aerierealfoundation.org for

more information.

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FALL 2025

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