CONTENTS
Fireside Living Time to get cozy. Get that comfy vibe just right with a warm, welcoming and well-curated atmosphere with the season’s stylish shades, scents and staples. 10
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Autumn Adventures There’s nothing like an early-autumn escape with crisp air, light layers and a change of scenery to recharge. Make your plans. Experience the gorgeous colors while you enjoy biking, hiking, wine-tasting and more. 26
Layer Up Light layers. Autumn hues. The major fall feels and must-haves are yours for the taking. From weekend-in-the-country attitudes to cashmere head-to-toe and standout accessories, time to level up your style.
Sections 3 · Editor’s Letter
PERSONA ®
7 · All About Color From refined creams, bone and fawn to the cool grey tones of charcoal and pewter, check out elevated neutral hues that are forever fall. 25 · Focus On: Aerie Real means confidence. The Aerie Real Foundation was created in 2022 to help build confidence in women, and foster an inclusive, supportive community to help make the world a better place for all. Visit aerierealfoundation. org for more information. 32 · Save the Date Fall in line for these extraordinary events. Just remember… deals this fantastic will not last fall-ever! 33 · Shopping Guide An updated listing of those places you love to shop, travel and dine. Cheers!
It’s the season for gathering. Bake fresh bread. Set a beautiful table. Enhance your surroundings with soft, cozy furnishings and home decor. Indulge in the timeless charm of well-worn denim, autumnal colors and must- have boots to update your wardrobe. And, of course consider a weekend jaunt in the country, National Park tours or luxury hotel stays to experience an amazing adventure. Yes, it’s all here in this issue of Persona. From classic fashion finds to inspirational lifestyle designs and exciting travel ideas, it’s all in this issue of Persona. Fall Ahead! 6 · What’s New Looking for a full service department store that offers quality merchandise at competitive prices, with something for everyone? You will be absolutely thrilled with the latest new merchant.
FALL 2025
Publisher & Editor Kelly Hoelscher
Art & Production 309 Design
Advertising & Merchant Promotions Kelly Hoelscher
Contributing Writer Lynn Andel
Use of the merchant names and/or logos is by permission of the participating merchants. The participating merchants are not sponsors of this program or offer. ©2025 Blackhawk Network, Inc
Reward cards issued in connection with a loyalty, award or promotion program.
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FALL 2025
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