PPC Presents (CONT’D FROM PAGE 24)
their partner, Sustainable Fiber Technologies, to hone and create a new process for turning fragile straw into a dura- ble fiber that could be used to make paperboard. During the testing phase, the cartons miraculously withstood be- ing bent, torn, pulled, dropped, vibrated, and drenched in water, proving that barley straw has what it takes to be a durable and sustainable substrate. Digital Application of the Year : MilkBone Custom Carton, submitted by Zumbiel Packaging. MilkBone went above and beyond to offer customized, digitally printed dog treat
cle and increasingly banned single-use plastic rings and LDPE shrink film, CanCollar not only bypasses the plas- tic, it’s also entirely glue free. Instead, it relies on both a proprietary tooth design to secure the cans as well as a stiff, tear-resistant substrate that provides superior can re- tention and pack performance compared with competitive alternatives. Converted on WestRock’s CanCollar Fortuna packaging machinery platform, this design not only offers brands a robust, sturdy, and minimalistic canned beverage solution, it allows them to roll it out at scale. Innovation Award of the Year : Corona Extra South Amer- ica - Circular Packaging, submitted by Accord Carton
cartons that featured consum- ers’ very own pets. In addition to working with MilkBone to create an interactive portal for consumers to upload their dog photos, Zumbiel designed sev- eral static and variable graphic design elements for the cartons. A testament to the excellent use of digital printing, the dog treat cartons found their way on The Today Show. Considering the buzz on TV and MilkBone’s so- cial media channels, these cus-
Company. While Accord Carton Company’s Coro- na Extra six-pack carrier appears to be made from a regular uncoated stock, the board is comprised of barley straw, a byprod- uct of the beer-making process that is normally burned or discarded. For three years, Corona Ex- tra’s parent company, AB InBev, worked alongside
Zumbiel won Digital Ap- plication of the Year for its MilkBone entry.
tom cartons prove that when you combine beloved dogs with clever omnichannel marketing, anything is possible.
Accord Carton won the Inno- vation Award of the Year for its Corona Extra Circular entry.
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We’ve got our customers covered… …with our fiberglass backed, boltless, full double-wide blankets and an extensive inventory of corrugated parts needed by virtually every box plant in the country. The innovator of the original fiberglass-backed knuckle locking anvil cover, Stafford is the industry’s go-to source for everything corrugated. TM
www.go2stafford.com 800-282-5787 IS THE MANUFACTURER OF STAFFORD ANVIL COVERS ®
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November 8, 2021
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