ACTEGA Adds To Portfolio Of Inks, Specialty Coatings For Packaging The Wesel, Germany based ACTEGA, a manufacturer of specialty coatings, inks, adhesives and sealing com- pounds for the print and packaging industry, announced new additions to its product portfolio, further enhancing the visual and haptic effects achievable for shrink sleeves. The new products include coatings designed to cre- ate highly tactile, impactful shrink sleeve effects. By ap- plying the Hybrid AQ-UV Soft Touch Coating, and UV Wet Touch Coating users can produce packaging designs that perfectly represent the brand image or the product itself, such as wet touch coatings on a beverage bottle or the soft touch finish on a tube of luxurious, conditioning mois- turizer, or the brand image. “Brands are constantly looking for ways to differentiate their products to stand out on a competitive store shelf, and these new coatings are the latest innovations from ACTEGA, designed with the consumer experience and brand identity in mind,” explained Wolfgang Hoffmann, Head of Market Management, EMEA, Labels. In addition to these advanced coatings, ACTEGA’s new UV and Solvent-Based Silver Inks, including a Sol- vent-Based Rainbow Silver have been launched for brands and converters looking to create a dramatic metallic shine. Converters can also opt for these silvers instead of a tra-
ditional foil finishing process, enabling better recyclability of the finished container, and reducing waste associated with applying foil. These new products, alongside a new UV Matt Coating and UV Shrink White Ink, further bolster ACTEGA’s extensive range of functional and special effect coatings for shrink sleeves. Metsä Board Appoints Clark New Communications Mgr. For Americas Norwalk, Connecticut based Metsä Board, a leading Euro- pean producer of fresh fiber paperboards, has appointed Kristen Clark to the role of Communications Manager for Metsä Board Americas. Based in the Norwalk, CT office, Clark will develop and implement their annual marketing plans, working to ensure consistency across all messaging while tailoring it for the Americas audience. Prior to Metsä Board, she held mar- keting positions at Victorinox Swiss Army, Stanley Black & Decker, Odonnell Company, and most recently, Nice-Pak Products. “Kristen brings a wealth of experience in marketing communications management to the position,” said Marjo Halonen, VP Communications, Metsä Board. “This, along with her skills in customer communication, PR, and event organization, provides our team with the ability to success- fully reach our marketing goals in the Americas.”
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November 8, 2021
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