Value-Based Health and Care Academy Brochure Spring 2021


Dr Simon Brooks, Programme Director, Doctor of Business Administration (DBA) Dr Simon B. Brooks is an Associate Professor of Strategy at Swansea University School of Management. He is a member of the British Academy of Management Council and formerly chaired the Sustainable and Responsible Business group at the academy. He is also a founding member of the Circular Economy and Innovation Research Group in Wales. He chaired the Welsh Assembly ‘Business to Business Mentoring’ Task and Finish Group and was a founding member of the South Wales Police Ethics Committee. Simon has completed a variety of consultancy projects in both public and private sectors. Simon’s research activities centre on corporate social responsibility, creating shared value, and strategic agility. Currently he is engaged in research applying strategic agility to Value-Based Health and Care in the UK. His teaching expertise is in the fields of strategy and corporate social responsibility, especially where these topics overlap. Building on extensive prior experience in the private sector and Higher Education, Simon has undertaken a variety of senior leadership roles since arriving in Swansea in July 2013. These include Head of Department for Marketing, International Business and Strategy, Associate Dean for Post-Graduate Research, Director of Post Graduate Research, Academic Lead on Admissions and chair of the school Enterprise and Innovation Committee. Victoria Bates, Industry Affiliate, School of Management, Swansea University Victoria began her career in the NHS as a nurse, midwife and subsequently as an expert in Women’s Health. She has over 25 years of experience working within the Health Service and Pharmaceutical Industry in senior commercial and operational roles, developing and delivering strategic programmes to empower citizens and Health professionals to better tackle health and well-being. Her focus has consistently been seeking robust understanding of environment and translation into strategy that delivers tangible benefits/outcomes. Victoria has led innovative teams responsible for delivering National programmes – across multiple channels tailored to customer needs across many disease areas and disciplines. She possesses strong experience in cultural change management, in establishing new organisational models and in workforce engagement. Victoria recently undertook a research project to explore the skills and capabilities required by the Life Science sector to build more effective and sustainable collaborations with Health systems that result in greater value.


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