The Importance of Traceability
This approach aligns with findings from the Sustainable Food Trust, which reported that 64% of UK consumers prefer locally produced food to support farmers and reduce environmental impact. What Sets Cheadle Farm Apart from Larger Commercial Farms? Cheadle Farm's focus on home-bred, traditionally reared cattle sets it apart from larger commercial farms, where fast production and volume often precede quality. In the commercial sector, animals are typically processed more quickly, leading to less flavorful, tender cuts of meat. Many supermarkets, for example, opt for gas-flushing techniques to extend the shelf life of their meat products, which can a ect taste and texture. "Some of our products, such as our steaks, can take up to 30 months from birth to plate. at level of care and attention is hard to find in mass production.” explains Ceri. Commercial farms may prioritise quantity, Ceri says, "Many farmers who provide the large supermarkets will have high standards and everything is done the same, except the time they hang the meat". Cheadle Farm, on the other hand, remains dedicated to crafting products rich in flavour, ethically sourced, and sustainably produced. Community Engagement and Local Markets Cheadle Farm's - Traditional Farmhouse Meats presence at farmers' markets across the Northwest has helped them build a solid and loyal customer base. Markets such as the famous Lark Lane Market in south Liverpool have become vital distribution points for their premium cuts of meat, ensuring the farm remains connected to the community. "We've only been doing Lark Lane Market for about six months, but we've already built a solid group of loyal customers," says Ceri. This local presence has allowed the farm to build relationships directly with its customers, allowing people to learn more about where their food comes from and the care that goes into each product. According to the Farm Retail Association, over 7,000 farmers' markets operate across the UK, reflecting the growing consumer interest in buying locally.
In today's world, consumers are more concerned about where their food comes from. Cheadle Farm's emphasis on traceability is a critical factor that di erentiates it from its supermarket competitors. Every cut of meat sold can be traced back to the animal of origin, providing consumers with peace of mind about the ethical standards behind their food. "Our customers can know exactly what field their steak came from, what the cow ate, and how it was raised," says Ceri. National Statistics: A survey conducted by the Soil Association found that 88% of consumers value transparency and traceability in their food purchases. This trend reflects the increasing demand for responsibly sourced food. Future Plans and Challenges Looking to the future, Cheadle Farm is focused on expanding its reach while maintaining its commitment to quality and sustainability. One challenge facing the farm is navigating the unpredictable weather patterns impacting crop growth and livestock care. "Anyone who's watched Clarkson's Farm knows that the weather is one of our biggest obstacles," says Mathew. However, the farm is well-prepared for the challenges ahead. By continuing to innovate with sustainable farming techniques and participating in the SFI, Cheadle Farm is determined to remain a leader in quality and environmental stewardship. Final Thoughts: A Farm that Cares Cheadle Farm isn't just about selling premium meats—it's about creating a sustainable future while honouring the traditions of the past. From its holiday o erings to its daily farming practices, the farm is a testament to the value of local agriculture in today's fast-paced world. "It's all about quality and care. We put 30 months of work into every steak and wouldn't have it any other way.”
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