THE KERN HIGH SCHOOL DISTRICT ROC & CTEC ENTREPRENEURSHIP RESOURCE CENTERS
20 21 - 2022 IMPACT REPORT
ROC - 501 S. Mt. Vernon Ave. Bakersfield, CA 93307 CTEC - 7301 Old River Rd. Bakersfield, CA 93311
BRIAN MILLER ROC & CTEC Principal
The vision behind launching the ERC at ROC and CTEC was to reach the youth in our community who have entrepreneurial aspirations, provide them with opportunities to develop as an entrepreneur, and connect them to the entrepreneurial community at large. Since the launch of the ERC 15 months ago, it has been amazing to witness students in grades 7 th through 12 th participate in the various programs offered, develop their entrepreneurial skills, and put those skills on display. Their faces light up with pride as they pitch their business ideas and sell their products; likewise, the comments from their parents have been nothing but positive. The work being done through the ERC will pay dividends down the road as these young entrepreneurs continue to develop and transition into adulthood to be the next business owners and company leaders in our community. It gives me great optimism that we have so many young people with entrepreneurial aspirations and that the ERC can play a role in their success stories.
ANGEL COTTRELL ERC Program Manager
Entrepreneurial education is at its heart, a mindset. An entrepreneurial mindset holds the belief that every problem faced by a business, organization, an institution, or an individual is an opportunity. It is an opportunity to create value for others by solving their problem. By solving a problem for others and creating value, you validate your value. Who you are and what you do, matters. Every successful entrepreneurial endeavor is designed to be a generator of value creation. Although vitally important to our economic well-being, value creation is not exclusive to a business making sales. Value creation is found in organizations whose missions are designed to serve communities in ways that elevate the lives of others, it is found in our institutions designed to provide us with safe prosperous ways to live and excel in life, and it is found in the individual who realizes, they are the one who has the talent, skills, and education to make a difference by creating opportunities from a problem. And this is what we teach, every day to every student we encounter. In this first annual report of the ERC, you will learn more about the programs offered, the amazing students we get to serve, and the incredible contributions of time and expertise provided by our business and community partners. The success of the ERC is a team effort of our students and their guardians, the staff, teachers, and administration at ROC & CTEC, and countless community members and business professionals who step up to the plate offering expertise and assistance in helping our program be the best it can be. Please accept my gratitude for all your support and investments of your time and energy.
TABLE OF CONTENTS
YEAR IN REVIEW
YOUTH ENTREPRENEURSHIP EDUCATION SUMMIT
SHOP SMALL FOR FALL
VIRTUAL ENTERPRISE INTERNATIONAL & BUSINESS PARTNERS
Launched in Spring 2021, the KHSD ROC & CTEC Entrepreneurship Resource Centers (ERC) educates local 7 th - 12 th graders in developing an entrepreneurial mindset by engaging in creative problem-solving, critical thinking, and entrepreneurial business activities. The ERC connects our youth to our local entrepreneurial community and business ecosystem fostering the growth of a skilled workforce and job creators who are competent, creative, and innovative.
The ERC is committed to ensuring all students who are interested in entrepreneurial education have access to the opportunities and programs offered. The importance of intentionality with regard to diversity, equity, and inclusion (DEI) will continue to be considered as the program grows and expands. Specific outreach activities and community partnerships will be developed and implemented to ensure that all students from all backgrounds have awareness of and access to the programs offered.
The KHSD ROC & CTEC Entrepreneurship Resource Centers aim to be the premier provider of youth entrepreneurship education in California and beyond.
467 STUDENTS SERVED
28 CAMPS & COURSES
70 UNIQUE BUSINESS MODELS CREATED
227 IDEATION LAB PROJECTS
600+ SUMMIT ATTENDESS
29 BUSINESS COMMUNITY & PARTNERS
2021-22 IN NUMBERS
2021-22 YEAR IN REVIEW
Angel Cottrell is certified as facilitator of ELI’s Entrepreneurial Mindset curriculum. APRIL 2021 Angel Cottrell is certified as an Entrepreneurial Mindset Profile® (EMP) Practitioner. JULY 2021
The inception of the Entrepreneurship Resource Centers at ROC & CTEC. Launched 4-week sessions of Entrepreneurship Mindset Summer Camp at ROC & CTEC serving over 190 students. JUNE 2021
The 2021-2022 academic year began. AUGUST 2021
CTEC hosts Virtual Enterprise (VE) workshops for over 200 Kern High School District VE students. Launched two ERC programs for Fall 2021: Exploring Entrepreneurial Mindsets (EEM) & Entrepreneurial Essentials & Endeavors (EEE).
Ideation Lab training among ERC, ROC, & CTEC staff. OCTOBER 2021 At CTEC, 10 local high school VE Business Plan teams attended Kern County’s Western Regional Rounds Business Plan competition. KHSD had 6 VE teams place in the regional competition and 4 teams qualified to compete at the state level. DECEMBER 2021 ERC launched three Spring 2022 programs: Exploring Entrepreneurial Mindsets (EEM), Entrepreneurial Essentials & Endeavors (EEE), and Advanced: Pivot or Proceed. FEBRUARY 2022
CTEC hosts a VE Mini Trade Show and business advising sessions with 13 KHSD teams competing. 35 students completed EEE by pitching their business idea at Pitch Night.
37 students completed EEM.
VE high school students from all over California participated in a two-day state competition and trade show at CTEC. 4 teams from the KHSD placed among the top 8 company firms in the state. First projects are being created in the Ideation Lab. Four of KHSD VE teams participated at the International Youth Business Summit in New York City where 3 of our teams ranked top 5 in the nation. APRIL 2022
17 students enrolled in Advanced: Pivot or Proceed completed their culmination project at Pitch Night. 22 students completed EEE by pitching their business idea at Pitch Night.
47 students completed EEM.
Angel Cottrell participated in the Price-Babson Symposium for Entrepreneurship Educators (SEE #47).
The 2021-2022 academic year ends.
Launched 3-week sessions of Entrepreneurship Mindset Summer Camp at ROC & CTEC serving over 180 students. JULY 2022
At the 32nd annual Beautiful Bakersfield Awards, Angel Cottrell receives the award in the Education category for her work with the Entrepreneurship Resource Centers.
The 2022-2023 academic year began.
ERC hosted the first annual KHSD Youth Entrepreneurship Education Summit with more than 500 students and 100 business partners in attendance. Launched three ERC programs for Fall 2022: Exploring Entrepreneurial Mindsets (EEM) & Entrepreneurial Essentials & Endeavors (EEE), and Advanced: Pivot or Proceed. 10 local high school VE Business Plan teams attended Kern County’s Western Regional Rounds Business Plan competition at CTEC. 6 local VE teams qualified for the VE state competition in January 2023. DECEMBER 2022
CTEC hosted a VE Mini Trade Show and business advising sessions with 10 KHSD VE teams.
29 students completed EEM.
10 students completed EEE by pitching their business idea at Pitch Night. ERC hosted over 40 student businesses for the first “Shop Small for Fall” pop-up event.
ENTREPRENEURSHIP MINDSET SUMMER CAMP
EXPLORING ENTREPRENEURIAL MINDSETS (EEM)
Term Typically Offered: Fall & Spring, 9 weeks, 27 hours of Instruction
Term Typically Offered: Summer, 15 hours of instruction one week course
Location: CTEC & ROC Not for academic credit.
Location: CTEC & ROC Not for academic credit.
This is an introductory nine-week course that focuses on the fundamentals of entrepreneurship and entrepreneurial mindsets. The course prepares students for developing a mindset for thinking and acting that can empower anyone to succeed, no matter their chosen career path. Drawing from eight core concepts from the Entrepreneurial Learning Initiative’s, Who Owns the Icehouse? along with ERC proprietary curriculum enables participants to learn directly from the firsthand experience of real-world entrepreneurs who share their knowledge and experience throughout the course.
This one-week-long camp will teach students the fundamentals of entrepreneurial thinking while having fun and exploring possibilities. Students will delve into a variety of topics related to entrepreneurship mindset through business- related individual and group activities, interactive discussions, and engaging videos.
2021-2022 ENROLLMENT BY SCHOOL DISTRICT
23 20 17
9 9 8 8 4 4 3 1
“This class has really impacted me in a positive way. It helped me gather up knowledge and information I need to be able to open a business and have a successful business. I really recommend this class for other students that wish to one day open a business.“ ANGEL GONZALEZ 8 th Grade
ENTREPRENEURIAL ESSENTIALS & ENDEAVORS (EEE)
ADVANCED: PIVOT OR PROCEED
Term Typically Offered: Fall & Spring, 12 weeks, 36 hours of Instruction Prerequisite: EEM, having an active business or a business idea
Term Typically Offered: Fall & Spring, 12 weeks, 36 hours Instruction Prerequisite: EEE Location: CTEC Not for academic credit. This twelve-week advanced course is a continuation of EEE with an emphasis on further developing students’ business or business ideas through financial planning, customer discovery, creating a prototype and/or promotional items, and more. Our advanced students are using the customer discovery process to determine if they will pivot or proceed in bringing their business idea to market and seek capital investments.
Location: CTEC & ROC Not for academic credit .
Entrepreneurial Essentials and Endeavors (EEE) is an intermediate twelve-week course that focuses on the essentials of entrepreneurial thinking and endeavors. Topics include evaluation and validation of a business idea through the Business Model Canvas, market research, and interaction with local entrepreneurs of the business community, culminating with a pitch night. Students also take the Entrepreneurial Mindset Profile® (EMP) at Eckerd College to learn more about their natural entrepreneurial tendencies as well as skills to improve upon.
2021-2022 ENROLLMENT BY GRADE LEVEL
92% OF STUDENTS WOULD RECOMMEND AN ERC PROGRAM TO OTHERS. IN 2021-2022, OVER
YOUTH ENTREPRENEURSHIP EDUCATION SUMMIT
On Friday, September 16, 2022, the ROC & CTEC Entrepreneurship Resource Centers hosted the first annual KHSD Youth Entrepreneurship Education Summit with more than 500 students and 100 business partners in attendance. The Summit featured interactive workshops, break-out sessions, a keynote luncheon with world- renowned entrepreneur, Gabrielle Jordan, and networking opportunities with community business partners.
98.6% OF ALL ATTENDEES WERE SATISFIED WITH THE EVENT
At the age of 9, Gabrielle started luxury jewelry brand, Jewelz of Jordan. She is the author of the #1 Amazon Bestselling book, The Making of a Young Entrepreneur: A Kid’s Guide to Developing the Mind-Set for Success , which launched her platform as a professional speaker with accomplishments such as TEDx and keynoting events and conferences internationally. And if that was not enough, Gabrielle’s desire to help youth develop the mindset for success lead her to create the ExCEL Youth Mentoring Institute, where she mentors other young entrepreneurs and social leaders. Her accomplishments have been honored by former First Lady, Michelle Obama, and recognized by individuals like, Magic Johnson and LeBron James.
From design concepts to creative projects and rapid prototyping to product development, students have the opportunity to explore innovative ideas, fabricate, and tinker in a collaborative space.
Launched in Fall 2021 at CTEC and ROC, the Ideation Lab is equipped with cutting-edge technology and machinery including a laser cutter, 3D printers, a milling machine, a direct-to-garment printer, large format inkjet printer/ cutter, and more. Our mission is to empower students to become confident self-starters by offering the resources, technology, and support to transform their ideas into realities.
Student and faculty projects have been completed
16 LAB EQUIPMENT
Both labs are equipped with cutting-edge technology
JONAS HILL 9 th Grade
IVAN URIARTE 12 th Grade
ELLA PORTER 8 th Grade
126 LARGE PRINTS
Ivan further developed his business idea, Power Scrubber, by creating the Ideation Lab’s very first prototype.
To showcase her business, Ella’s Corner, she used the lab to create a laser cut bookshelf and a UV print of her logo.
Jonas utilized the lab to print his copper jewelery business logo on a vinyl banner and t-shirt to exhibit at the ERC’s “Shop Small for Fall” event.
VG2-640 are the labs most popularly utilized machinery
ERC student developed a low fidelity prototype
SHOP SMALL FOR FALL POP-UP EVENT
On Tuesday, November 15 th the Entrepreneurship Resource Center hosted the first “Shop Small for Fall” pop- up event at CTEC. It was a huge success with several hundred attendees.
Students in the ERC Advanced course along with students in Mike Russo’s, Small Business Entrepreneurship & Economics and Walter Suazo’s Digital Marketing courses worked hard to launch and showcase their student-run businesses. Our local youth entrepreneurs exhibited a variety of products from jewelry, gourmet ice cream, scented candles, woodwork, crochet crafts, and much more. For most of these students, it was their first time selling, and even a few of them sold out their inventory completely.
Attendees also enjoyed live music from the student band, Spreading Love.
student businesses exhibited
in student sales
Olivia has long been fascinated by the world of business and entrepreneurship. At the age of 9 she created and sold slime. And, at 12-years-old she started her business, Glossly, a craft business dedicated to handmade jewelry and lip glosses. Now, at 15-years-old Olivia has shipped her products across 3 countries and has over 4,000 followers on her Instagram business page. Olivia joined the Entrepreneurship Resource Centers in Spring 2022 by taking the “Entrepreneurial Essentials & Endeavors” program to further develop and enhance her business. She has recently completed the “Advanced: Pivot or Proceed” course in Fall 2022.
OLIVIA CASTILLO 10 th Grade
Upon completing “Exploring Entrepreneurship Mindset Summer Camp,” Ivan, a senior in high school developed the skill in identifying problems as opportunities. He continued to embrace an entrepreneurial mindset in “Entrepreneurial Essentials & Endeavors” when he discovered his business idea for a more efficient pool cleaning tool. In “Advanced: Pivot or Proceed,” Ivan further developed his business idea, Power Scrubber, an electric pool brush with vibrating bristles aimed to save customers time, energy, and money in pool cleaning costs. He collaborated with students in the 3D Animation program at CTEC to create a video animation that showcases the actual mechanical design behind the product demonstrating how he would be able to get the pool brush to vibrate. Ivan is currently in the product development phase to create a tangible, working prototype of the Power Scrubber.
IVAN URIARTE 12 th Grade
“I have been taking courses with the ERC since the beginning. At the start, I was not sure about the program but have later become inspired and increasingly involved. I have eased myself into adopting and entrepreneurial mindset but, was challenged when we were tasked to come up with a business idea that can solve a real-life problem. However, I learned to not suppress myself or my ideas, and as a result, the program has led me far enough to produce an MVP for my business idea. The “Power Scrubber” would not have flourished if it weren’t for the collaboration and networking opportunities provided from the classes. It really helped bring my idea to life.“
Virtual Enterprises International (VEI) is an educational nonprofit transforming students through authentic business experiences that prepare them for fulfilling, financially secure futures. The KHSD has participated in the program for more than 25 years. The ERC supports the efforts of the eleven KHSD VE business planning teams. The ERC launched a pilot program to create a more equitable, inclusive, and comprehensive network of business professionals who support the success of all our local VEI teams. Local business professionals came to the ERC and provided advising sessions on several occasions to all local VEI teams as they moved through the competition’s phases. In 2022, five local schools sent 75 students to NYC for the national competition. Three of the top five business plan teams in the nation were KHSD schools. VIRTUAL ENTERPRISE INTERNATIONAL
BUSINESS PARTNERS The ERC’s success is a direct result of community leaders and business professionals who step up to the plate offering expertise and assistance in helping our program be the best it can be. Please accept our gratitude for all your support and investments of your time and energy.
Steve Bohn, President - Liberty Partners Jason Chamberlain, Branch Manager - Chase Bank NaTesha “T” Johnson, CEO - Upside Productions & Director - BC Launchpad Donna Schwartz, Executive Director - Matrix Entrepreneurship Academy Tomeka Powell, Board Member - Matrix Entrepreneur Academy Shontay Smith, Community Manager - Chase Bank Michael Stevenson, Shareholder - Barbich Hooper King Dill Hoffman Kelly Youngstrom, Investor Advisor - Kern Venture Group Dr. Di Wu, Associate Professor of Accounting - CSUB BPA
Dr. Ji Li, Professor of Accounting - CSUB BPA Lizette Patterson, CEO - Cazador Consulting, Inc. Brian Conner,
Cepi Willingham, Member & Business Development Manager - Greater Bakersfield Chamber Stephanie Wilson, Operations Manger - Cazador Consulting, Inc. Letty Garza, CEO - EPIC consulting Becca Bland, Director of Marketing - Outlets of Tejon Monica Cervantes, Sr. HR Generalist - Wonderful Company Raquel Jimenez, Business Development Manager - Access Plus Capital Marta Muhsen, Retired Executive Director - Kern County Family Justice Center Scott Westall, Audit Manager - Barbich Hooper King Dill Hoffman Daryl Dean Santos, Farmers Insurance Agent
CFO - Bolthouse Shannon LaBare, CEO - Purveyor Branding Richard Chapman, CEO - KEDC Megan Rios, CEO - Design Studio Ali Morris, CEO - AEM Consulting Blair Pruitt,
CEO - CalMicrogrids Jeannie Bertolaccini, Principal - Ordiz-Melby Architects Bryce Sterling, Sales Manager - Laurel Ag & Water Deanna Blaise, SVP - Valley Strong
“I continue to be impressed by this program and its leadership. Having a child in the course, I can attest to its power to motivate, build confidence, and foster authentic friendships among the participants. Angel Cottrell and team - you should be very proud of the work you are doing and the positive impact you are having on our children and community.”
- Celeste (Budney) Porter, CMA Chief Financial Officer at Tasteful Selections LLC
“It is a great honor for me to be part of the team advising students in their business plan development and preparing them for their future careers. I have had a chance to work with many other committed professionals from different business areas to give students holistic advice, which makes this experience very rewarding and beneficial for students at this stage. The ERC program manager, Angel Cottrell and her team have done a marvelous job in connecting students with business professionals and leaders from the local community, which is one of the primary reasons that many KHSD teams are very successful in the national VE competitions over the years”
- Dr. Di Wu, , Ph.D., CPA, CMA Accounting & FInance Department Chair at CSU Bakersfield
“I absolutely love the ERC program and the opportunity it is providing for young diverse entrepreneurs in Kern county. The ERC is a program that provides young business owners with access to opportunities and education that builds a strong business community. “ - Shontay Smith-Sweeney Community Manager at Chase Bank
“The ERC is the newest entrepreneurial innovation hub for young entrepreneurs. Its unique proposition is the charasmatic leadership and passion of program manager, Angel Cottrell , and her staff. ERC’s approach gives confidence, knowledge, and support needed for student entrepreneurs to take that leap and launch their business of their dreams. Great work, ERC! Continue to model our economic future.
- Natesha “T” Johnson, MPA Program Director, Entrepreneurship & Workforce Development at Bakersfield College Launchpad
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