By David MacDonald D A: I’ll be sharing advice on growing your business, but the readers should know that I don’t do anything the old fashioned way. It’s going to be about defining your brand, finding your voice, and finding your people. It’s all about approaching business growth from a personal perspective – something that jives with your outlook. My focus is small business owners who are [usually] based in rural communities and small towns. Simply put, I’m a business coach who specializes in helping small business owners attract more customers and get noticed online. Last fall, I created a Facebook group called Small town Denise Alison is a Business Growth Specialist and Founder of Stratigro Business Consulting Limited based in Clare, Nova Scotia. She’s also now a colleague. Denise has joined the Spotlight on Business Magazine team and we couldn’t be more thrilled to have a mind like hers adding to the conversation here at the magazine. She will be writing a monthly column that, well, I’ll let Denise explain.
biz. It’s for business owners based in rural communities who need to communicate with like-minded people or people in the same niche as themselves. It could be an interesting place for source material for my column. Are your services confined to your corner of Nova Scotia or does your range extend beyond Digby County and the Fundy Shore? DA: The bulk of my work is done virtually. Technically, I can work with businesses anywhere, however most of my work has been in Atlantic Canada. I’m seeing a lot of work coming in from Newfoundland, New Brunswick, PEI, and
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SPOTLIGHT ON BUSINESS MAGAZINE • MARCH 2017
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