UPDATES FROM THE WGCIT The Western Growers Center for Innovation and Technology was created to link Western Growers members with innovators in the agtech space. Below are news updates from the Center’s startups:
Adaviv helps fresh produce and berry growers track and improve labor performance, automate quality assessment and optimize harvest outcomes—using simple tools like WhatsApp and without disrupting existing workflows. Using AI and computer vision, we provide real-time visibility into both work quality and productivity, ensuring that tasks like pruning, weeding and harvesting meet high standards while improving efficiency and increasing margins. As a new Western Growers Association member, we’re offering a 15-day engagement program exclusively for WGA growers to uncover savings and improve operations—practically free. We’ll be in California (Salinas region), Arizona and New Mexico in February and March to meet with growers, discuss labor challenges and offer on-site demos. If you’re a WG member and grower, let’s connect for a free on-site visit to discuss your challenges. Contact Ian Seiferling at ian@adaviv.com to schedule. Agrology has achieved a major breakthrough with the development of the first scalable and affordable Net Ecosystem Exchange (NEE) Measurement System. To support its refinement and deployment, Agrology has launched a beta program for select U.S. researchers, which will continue throughout 2025. The NEE System enables insights into carbon flux dynamics, thus advancing climate-smart agriculture and nature-based solutions to climate change. Agrology addresses the limitations of traditional measurement technologies, making access to NEE data more affordable and scalable to accelerate climate- smart solutions globally. Traditional methods for calculating NEE rely on eddy covariance towers, which, while highly accurate, are expensive and impractical for large-scale commercial use. Agrology’s innovative NEE Measurement System features a compact, cost-effective device designed to overcome these barriers. The system underwent rigorous validation against eddy covariance towers across six diverse sites, demonstrating strong correlation between Agrology’s system and traditional methods. The Agrology NEE System includes: • Environmental Sensors: Devices measure air temperature, humidity, soil moisture, soil temperature, barometric pressure, and other factors influencing greenhouse gas fluxes. • Soil CO₂ Flux Measurement: Chambers monitor CO₂ emissions from soil respiration. • Concentration Gradient: Infrared sensors track CO₂ movement across the ground, canopy, and background. • Machine Learning Model: In-field measurements feed into a machine learning model to calculate NEE. Agrology cross-validated its ground-truth flux data against traditional flux towers across diverse ecosystems, cropping systems, and regions. This data enhanced the system’s machine learning models, confirming the reliability and accuracy of Agrology’s NEE calculations. The year-long study, conducted in spring and summer 2024, included six diverse U.S. sites: corn-rice rotation fields, forage corn fields, sustainable vineyards, and conventional almond orchards. Results showed strong alignment with eddy covariance towers, establishing Agrology’s ability to democratize carbon flux measurement and enhance monitoring of nature-based solutions. Beta Testing Now Open Agrology invites researchers to apply to join the beta program for its NEE Measurement System, with plans for an international launch in spring 2025. Learn more at Agrology.ag.
Adaviv
Agrology
32 Western Grower & Shipper | www.wga.com March | April 2025
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