DECISIONS, DECISIONS TACTICS FOR MAKING THE BEST BUSINESS CHOICES
world has transformed, and attempting to continue with what’s “normal” will only cause you to miss what could be . As you plan for 2021, consider the abnormal. Look at options you would have never considered doing and test their efficacy. If one fails, move on. But there’s a big chance that you may stumble into something that is totally unique and completely worth your time. NO. 3: EMBRACE CHANGE. You’ve set your course. You have your team in place. You’re excited to begin. Now, get ready to change everything. Sounds exhausting, right? But it can happen. Rather than being resistant to what isn’t working, admit defeat and move on. If there’s one benefit of the COVID-19 pandemic, it’s that we were all given a crash course on how to adapt quickly. Take those lessons and apply them to your 2021 plan. Be prepared to admit when your original plan isn’t working because staying on an ineffective course can do more harm than good.
As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the most seasoned business professionals. So, how do you make the right decisions for your 2021 plans? Start with these three steps.
NO. 1: LOOK AT THE DATA. Data has never steered you wrong before, so don’t stop using it now. However, you have to use the right data and contextualize it with today’s lenses. For example, when choosing a new marketing campaign or direction, continue looking at the cost, revenue, potential errors, and risk factors. Use those to make an
informed decision about which step to take. For example, is the campaign empathetic to the needs of your clients, or will it come off as tone-deaf? ( Hint : Try split testing in 2020 before fully deploying a new campaign in 2021!) NO. 2: DON’T GO WITH THE STATUS QUO. “This is how we’ve always done it” will kill your business. Nothing is the same as it was just one year ago. The entire
Don’t avoid it. Planning for 2021 is necessary — even if you need to change course quickly.
BIZ TOOL OF THE MONTH: GOOGLE WORKSPACE With so many workers who once populated our cities’ offices now working from the comfort of their own homes, we’ve had to turn to technology to make up for the lack of face-to- face collaboration that would normally help businesses thrive. That’s why countless businesses, large and small, around the country have been making the most of Google Workspace. documents and projects has become ubiquitous across Google Workspace’s various platforms, ensuring that whatever opportunities for collaboration were lost in the office can be regained from home with ease. A COLLECTION OF PLATFORMS FOR FOSTERING COLLABORATION
Along with Google Workspace’s incredible efficiency, its security is top of the line as well. Anyone you don’t want to have access to your data will never be able to lay a digital hand on it. It blocks 99.9% of spam and business email compromise scams. There have also never been any reports of account hijackings. Google Workspace is by no means a new or lesser-known biz tool. Many companies have been using it for years, along with Twitter, Spotify, and Whirlpool. However, if you haven’t jumped on board yet, or you want some assurance that you made the right decision to use Google Workspace, one study by Forrester found that Google Workspace can provide a 1.5% increase in revenue, 171 hours saved per user per year, over 95% reduced risk of data breaches, and a 331% ROI. How much more convincing do you need?
If you’re not using Google Workspace already, there’s no time like the present to hop on board. Formerly known as G Suite, this collection of cloud computing, productivity, and collaboration tools (which include Google Docs, Sheets, Slides, and more), has unlimited storage for all your data and documents in the cloud. It makes it easy for anyone, from anywhere, to access whatever information they need without having to set foot in the office. While having access to all the information you need to get your work done is a nice perk in and of itself, the real- time collaboration possible through Google Workspace is something to behold. When Google Docs first rose to prominence, one of the most popular features was the simultaneous editing. The ability to work on certain
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