If you are planning to open a new location in 2024 or expand the size of your current clinic, now is the time to be thinking about what marketing materials you need.
PRACTICE STRATEGY MASTERING PATIENT ENGAGEMENT
That Every Practice Newsletter Needs!
PRACTICE STRATEGY MASTERING PATIENT ENGAGEMENT Leave A POWERFUL First Impression
Print Marketing Tools For A New Location Opening
If you are planning to open a new location in 2024 or expand the size of your current clinic, now is the time to be thinking about what marketing materials you need. When you open a new clinic, especially in an area that you are building awareness, print materials serve as powerful tools at building trust. These materials can help educate potential patients on all you offer as well as introduce your PTs through well- designed business cards. Some of the products we recommend having when you open a new location include brochures, rack cards, postcards, and business cards. Through postcards, you can target residents in the area and let them know about your practice and how you can help them. One of the most significant advantages of print marketing materials for new physical therapy clinics is their ability to target local audiences effectively. Unlike online ads that might reach a broad audience, print materials can be distributed in specific geographic
areas. This approach helps ensure you are establishing a direct connection with the community you will be working with. Print materials also have a lasting impact. Unlike digital content that can be scrolled past, a brochure, postcard, or rack card can leave a lasting impression. Tangibility plays a role here— people tend to remember and trust information better when they can touch and feel it. Even if you are not opening a new location, it’s still important to take a look at your current materials and see if there is anything you need to update or potentially add on to. Evaluating the currency and relevance of current materials ensures that they continue to effectively represent what you offer and potentially include any new treatments. We have recently started offering new location packages so you can bundle the products you need at a discounted price. Talk to your Account Manager today to see what print materials your clinic could benefit from having.
“Practice Promotions has been in our top 3 great decisions made to help Kaizen Physical Therapy grow over the past few years. They offer more than just great websites. They offer solutions (both print and digital) to help increase the number of new patients and reactivated patients. We will be with Practice Promotions for the long haul!” WHY CLINICS LOVE DIRECT MAIL:
COLIN SISCO Kaizen PT
Opening a New Location? We’ve Got a New Location Package For That! Connect with Your Account Manager to Talk About Custom Print Marketing Tools Today!
PRINT MARKETING WIN! PRINT MARKETING WIN!
A 3-location practice in Indiana, Advanced Rehabilitation Inc. does something special for their patients’ birthdays. Every month, each patient with a birthday in that month receives a special birthday postcard with a complimentary consultation. This simple practice has led to an additional 13 extra patient leads within the last 6 months! Sending out custom-designed birthday postcards is a simple, cost-effective way to engage with your patient list and encourage them to return to your practice for future care. Sending out custom-designed birthday postcards is a simple, cost-effective way to engage with your patient list and encourage them to return to your practice for future care. HOW DOES IT WORK? After paying an annual printing fee (determined by how many postcards will be sent out each month), your dedicated designer will create your custom birthday postcard design. Once the design is approved and your print account manager receives patient addresses for each month’s birthdays, your postcards will start direct mailing at the beginning of each month. You only pay monthly postage. It’s that simple! Once the design is approved and your print account manager receives patient addresses for each month’s birthdays, your postcards will start direct mailing at the beginning of each month. You only pay monthly postage. It’s that simple! PRO TIP: Want to add an extra personal touch? Use variable data service to add your patient’s name to each card! PRO TIP: Want to add an extra personal touch? Use variable data service to add your patient’s name to each card! This Once-a-Year Action Can Add Extra Patient Leads Every Month! A 3-location practice in Indiana, Advanced Rehabilitation Inc. does something special for their patients’ birthdays. Every month, each patient with a birthday in that month receives a special birthday postcard with a complimentary consultation. This simple practice has led to an additional 13 extra patient leads within the last 6 months! This Once-a-Year Action Can Add Extra Patient Leads Every Month! HOW DOES IT WORK? After paying an annual printing fee (determined by how many postcards will be sent out each month), your dedicated designer will create your custom birthday postcard design.
B I RTHDAY
B I RTHDAY
Questions? We’re Here for You! Connect with Your Print Account Manager Today! Questions? We’re Here for You! Connect with Your Print Account Manager Today!
Melissa Morrison melissa@practice-promotions.com (804) 481-9398 Semra Mengistu semra@practice-promotions.com Semra Mengistu semra@practice-promotions.com Melissa Morrison melissa@practice-promotions.com (804) 481-9398
Holly Held holly@practice-promotions.com (804) 528-1186 Lilianna Maxwell lilianna@practice-promotions.com (804) 799-1222 Lilianna Maxwell lilianna@practice-promotions.com (804) 799-1222 Holly Held holly@practice-promotions.com (804) 528-1186
Amanda Lancaster amanda@practice-promotions.com (804) 481-9045 Amanda Lancaster amanda@practice-promotions.com (804) 481-9045
Leslie Goers leslie@practice-promotions.com Leslie Goers leslie@practice-promotions.com
Jennifer White jenniferwhite@practice-promotions.com (804) 327-9637 Jennifer White jenniferwhite@practice-promotions.com (804) 327-9637
CALL OR EMAIL TODAY! CALL OR EMAIL TODAY!
CONTENT TIP OF THE MONTH:
That Every Practice Newsletter Ne
IN the bustling realm of physical therapy practice ownership, maintaining effective communica - tion with your clients is paramount. Monthly newsletters serve as a powerful tool to keep your audience engaged, informed, and connected. Imagine your newsletter as a magic lamp, waiting to unleash the genie within—com- pelling content. Let’s explore how you can turn your monthly newsletters into gems that captivate your audience.
GRANTING WISHES WITH EDUCATIONAL CONTENT
2
Transform your newsletter into a magical genie’s lamp by offering valuable educational content. Be the genie that grants your readers’ wishes for knowledge. Provide insights into the latest physical therapy techniques, wellness tips, or preventive exercises. Address common concerns or demystify misconceptions about physical therapy. As the genie in the lamp, your expertise becomes the beacon guiding your audience towards better health.
DISCOVER YOUR PRACTICE’S INNER DIAMOND
1
Your monthly newsletter should shine like a diamond in the rough, standing out amidst the clutter. Start by identifying unique aspects of your practice that set you apart. Share success stories and patient testimonials, or highlight specialized services that make your clinic exceptional. This priceless content gives your readers a reason to keep coming back for more.
RUB THE LAMP FOR ENGAGEMENT
3
Create an interactive experience within your newsletter to keep your readers actively engaged. Incorporate polls, quizzes, trivia, puzzles, or surveys related to physical therapy and wellness. Encourage readers to share their experiences or ask questions, fostering a sense of community. Just like rubbing a lamp, these interactive elements unlock a two- way communication channel, making your newsletter more enjoyable and memorable.
eds!
POLISH YOUR GEMS TO LET THEM SHINE
ADORN YOUR NEWSLETTER WITH MAGNIFICENT VISUALS
4
6
Every physical therapy practice has a team of dedicated professionals contributing to its success. Showcase the expertise and personalities of your team members in your newsletter. Share their stories, achievements, or even behind-the-scenes glimpses. This personal touch not only adds a human element to your content but also strengthens the connection between your team and your clients.
Enhance the visual appeal of your newsletter with engaging images of your clinic, staff, and patients. Like polishing gemstones, a well-designed newsletter with engaging visuals is more likely to catch the eye and retain the reader’s attention. Use visuals to complement your content, making it more digestible and memorable. Transforming your monthly newsletters into hidden gems requires a combination of unique content, educational value, interactivity, personalization, and visual appeal. As the genie in the lamp, your role is to grant your readers’ wishes for valuable information, engagement, and connection. With these strategies, your newsletters will sparkle like diamonds, leaving a lasting impression.
ALLOW ACHIEVEMENTS TO SPARKLE LIKE RARE GEMS
5
Acknowledge the achievements and milestones of your practice and clients. Whether it’s the anniversary of your clinic, a team member’s accomplishment, or a patient’s successful rehabilitation journey, share these success stories. These hidden gems add a touch of celebration to your newsletter, creating a positive and uplifting atmosphere.
News, Updates, and Special Offers are the hidden gems in your newsletter that give it value! Our top-performing print clients include news and information like Free Exam Days , Staff Spotlights ,
Photos from Special Events and even fun-filled, custom-made calendars!
Learn More About The Powerful Patient Newsletter System! Connect with Your Account Manager Today!
PRINT MARKETING WIN!
The New Location Package
$ 699 REG PRICE
Rack Cards 3 Topics (500/each) Educate patients and help them refer others with rack cards in your waiting area.
Finding Relief for Your Fear of Falling
Poor balance and a fear of falling can keep you from being active and independent. We can restore your confidence and mobility.
$ 129 REG PRICE
Business Cards (500) Easy way to have your contact info handy for patients and physicians.
MEET THE TEAM Brad Oppat, PT ATC CSCS State licensed physical therapist
New Location Added!
$ 379 REG PRICE
VISIT US AT
6343 Farmington Rd, West Bloomfield Township, MI 48322 Phone: (248) 626-0212 Fax: (844) 971-1966
Clinic Brochures (500) Updated Clinic Brochures with new location information.
Brad graduated from Oakland University with a master’s degree in physical therapy. In addition, he has a bachelor’s of science degree with a sports medicine major from Central Michigan University. Furthermore, Brad is a certified athletic trainer by the National Athletic Trainer’s Association and a certified strength and conditioning specialist by the National Strength and Conditioning Association. Brad has over 25 years experience treating patients with a variety of orthopedic problems. He has worked in numerous clinical settings including both out and in-patient hospital, out-patient orthopedic, home care and high school athletics. His vast experience and clinical knowledge allows him to apply best practices based on recent research while not ignoring the art of application. His specialized care for individual needs achieves outstanding outcomes resulting in satisfied clientele.
Monday - Friday: 7 AM - 7 PM Saturday: by appointment HOURS OF OPERATION
PERSONAL, COMPASSIONATE, INDIVIDUALIZED CARE .
CALL (248) 626-0212 TO LEARN MORE!
VISIT WWW.SPORTSCLUBPT.COM TODAY!
VISIT WWW.SPORTSCLUBPT.COM TODAY!
$ 499* REG PRICE
New Location Postcards (500) Postcards to announce new location and/or opening events.
*Please note postage is not included in the above price and is $0.36 per piece.
SPECIAL PRICE $ 1,500
REGULAR PRICE: $ 379 + $ 499 + $ 699 + $ 129 = $ 1,706
CONTACT YOUR ACCOUNT MANAGER TODAY FOR MORE INFORMATION!
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6Made with FlippingBook Converter PDF to HTML5