PRACTICE STRATEGY MASTERING PATIENT ENGAGEMENT Leave A POWERFUL First Impression
Print Marketing Tools For A New Location Opening
If you are planning to open a new location in 2024 or expand the size of your current clinic, now is the time to be thinking about what marketing materials you need. When you open a new clinic, especially in an area that you are building awareness, print materials serve as powerful tools at building trust. These materials can help educate potential patients on all you offer as well as introduce your PTs through well- designed business cards. Some of the products we recommend having when you open a new location include brochures, rack cards, postcards, and business cards. Through postcards, you can target residents in the area and let them know about your practice and how you can help them. One of the most significant advantages of print marketing materials for new physical therapy clinics is their ability to target local audiences effectively. Unlike online ads that might reach a broad audience, print materials can be distributed in specific geographic
areas. This approach helps ensure you are establishing a direct connection with the community you will be working with. Print materials also have a lasting impact. Unlike digital content that can be scrolled past, a brochure, postcard, or rack card can leave a lasting impression. Tangibility plays a role here— people tend to remember and trust information better when they can touch and feel it. Even if you are not opening a new location, it’s still important to take a look at your current materials and see if there is anything you need to update or potentially add on to. Evaluating the currency and relevance of current materials ensures that they continue to effectively represent what you offer and potentially include any new treatments. We have recently started offering new location packages so you can bundle the products you need at a discounted price. Talk to your Account Manager today to see what print materials your clinic could benefit from having.
“Practice Promotions has been in our top 3 great decisions made to help Kaizen Physical Therapy grow over the past few years. They offer more than just great websites. They offer solutions (both print and digital) to help increase the number of new patients and reactivated patients. We will be with Practice Promotions for the long haul!” WHY CLINICS LOVE DIRECT MAIL:
COLIN SISCO Kaizen PT
Opening a New Location? We’ve Got a New Location Package For That! Connect with Your Account Manager to Talk About Custom Print Marketing Tools Today!
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