MEET THE EXPERT - INTERIOR DESIGNER
Interview with RACHEL ENNIS Owner
INFO@FREEBIRDS.STUDIO | WWW.FREEBIRDS.STUDIO
TELL US A LITTLE ABOUT THE BACKGROUND OF YOUR COMPANY Free Birds Studio began with a simple observation: many people struggle to unlock the full potential of the spaces they live in. What started as a residential interior design practice— helping families refresh tired homes through thoughtful colour choices,
what our clients actually need. For residential clients, we begin by understanding how you live. Through consultations, mood boards, and site visits—sometimes at different times of day—we design spaces that feel personal rather than trend-led. We work in phases to ensure clients are never overwhelmed, and we stay involved through to completion. This is not a hand-off process; we’re invested in the outcome. For investors and developers, our approach is more streamlined but no less considered. We assess the property, define a strategy, and execute efficiently. Timeline, budget, and end goals drive every recommendation, ensuring speed without sacrificing impact. Whether designing a family home or positioning a property for the market, we start by asking the right questions and deliver solutions that work in the real world. WHY SHOULD PROPERTY INVESTORS CHOOSE FREE BIRDS FOR THEIR RENOVATION? Our expertise is rooted in local knowledge. Having worked extensively across South-West London and Tooting, we understand the architecture, buyer psychology, and tenant expectations. Our decisions are guided by market
insight and strong local partnerships, not guesswork. We also see projects through. Where others hand over plans, we remain accountable until completion, ensuring details are executed properly and outcomes are achieved. Most importantly, we design for performance. A beautiful space is not always a successful one. We understand which colours, layouts, and finishes signal value and justify premium pricing—helping your property stand out and convert interest into offers.
smart storage, and considered extensions—has evolved into something more ambitious.
Last year, Free Birds Studio expanded into Home Staging to address a clear gap in London’s property market: the disconnect between a vacant property’s potential and how it is presented to buyers or tenants. We work closely with estate agents, developers, and serviced accommodation providers who need strategic staging and furnishing solutions that help properties perform. Today, Free Birds Studio sits at the intersection of design and investment. We help homeowners fall back in love with their spaces while supporting investors to maximise returns through design that is both intentional and commercially informed. WHAT IS YOUR CUSTOMER PROCESS? I don’t believe in one-size-fits-all design. That’s why we operate with two distinct processes, each built around
WHAT ASPECT OF YOUR WORK DO YOU MOST ENJOY? The moment everything clicks.
For homeowners, it’s hearing, “This finally feels like me.” Not a magazine look, not someone else’s taste, but a home that genuinely reflects who they are. For investors, it’s watching an empty space transform into a high- performing asset—enquiries rising, offers coming in, and tangible financial results. What connects it all is relationships. Every client and every project is different. This business is built on understanding people as much as spaces, and that human connection is what makes the work meaningful.
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