MEET THE EXPERT - INTERIOR DESIGNER
Interview with GOKCE OZKAYA Founder
1 BUTTERCUP HOUSE, 5 SPRINGFIELD DRIVE, LONDON, SW17 0SX, UK+44 (0) 7927 579654 | INFO@GMETHOD.CO.UK GOKCE@GMETHOD.CO.UK
TELL US A LITTLE ABOUT THE BACKGROUND OF YOUR COMPANY G Method is a Clapham-based London interior architecture and design studio with two decades of experience in high-end residential and hospitality projects. Founded by Gökçe Özkaya Alpay, the studio specialises in property renovation, refurbishment, and value-driven design for homeowners and property investors. Over the years, G Method has delivered a wide range of projects across London and internationally, including luxury apartments, townhouses, boutique hotels, and established restaurant brands. This cross-sector experience enables the studio to approach residential projects with a refined, commercially aware mindset — balancing aesthetics, functionality, and long-term value. G Method operates as a boutique practice, working closely with a trusted network of consultants and contractors. This flexible structure ensures close involvement at every stage while allowing the team to scale efficiently when required. WHAT IS YOUR CUSTOMER PROCESS? Our process is clear, structured, and tailored to each client. We begin
by understanding the property, the client’s objectives, and the commercial context — whether the goal is personal use, rental income, or resale. From concept design through to technical drawings and site coordination, we guide clients step by step. Early planning, consultant collaboration, and thorough documentation are central to our approach, helping to minimise risk and avoid unnecessary costs during construction. Clients benefit from consistent communication, practical advice, and a design process that respects both creativity and budget. WHY SHOULD PROPERTY Property investors choose G Method because we design with both visual quality and return on investment in mind. Our experience allows us to identify where design genuinely adds value — and where simplicity is more effective. We understand the realities of London properties, including planning constraints, construction challenges, and market expectations. Every design decision is assessed for durability, efficiency, and long-term INVESTORS CHOOSE G METHOD FOR THEIR RENOVATION PLANS?
performance. Above all, we act as a reliable partner, protecting our clients’ interests throughout the renovation process. WHAT IS YOUR WORKING ENVIRONMENT LIKE? G Method is a boutique, Clapham- based studio with a collaborative and thoughtful working environment. We believe that enjoying the process is just as important as delivering strong results. Creativity thrives in a calm, positive setting — directly benefiting our clients. We stay closely connected to cultural life in London and beyond, engaging with design exhibitions, architecture, art, and travel. This broader perspective informs our work and brings fresh ideas to every project. WHAT ASPECT OF YOUR WORK DO YOU MOST ENJOY? The most rewarding part of our work is transforming properties into spaces that feel resolved, functional, and valuable. We particularly enjoy guiding clients through complex renovations and seeing clarity emerge from uncertainty. Watching a project come to life — and knowing it will be lived in, enjoyed, or successfully invested in — remains the greatest satisfaction.
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