MARKETING ROADMAP
LOCAL COMPETITORS
*All logos are clickable into website!
OTHER COMPANIES
*All logos are clickable into website!
SERVICES & PACKAGES
PRICING MODEL
Noreen Hiskey New Vision Francesco Sapienza Fran Flynn Megan Stezka
We recommend adopting a tiered pricing structure consisting of three levels - standard, enhanced, and premium plans. This offers clients the flexibility to select a package that aligns with their requirements and budget. For those seeking tailored features or extra services, we can cater to their needs by offering a custom quote.
SOCIAL MEDIA - PRIMARY PROMO
By highlighting the value of consistent and engaging social media content, we can encourage clients to book ahead of time for recurring monthly or quarterly shoots. To incentivize this, we can offer a promotional discount on these packages. This will not only ensure clients have fresh and enticing content for their social media platforms but also provide us with the opportunity to capture shots of their latest featured dishes and create new visual content for their social media channels.
GET FOOT IN THE DOOR & PORTFOLIO BUILT
As restaurant owners are notoriously challenging to sell to, our approach is to offer an affordable entry point that encourages them to give us a chance. By demonstrating the quality of our work and the excellence of our customer service, we aim to build a long-term relationship with these clients. This will enable us to establish a robust portfolio and client base that can act as a referral base. In short, our strategy is based on showcasing the benefits of working with us.
Ultimately pricing is the decision of the business owner, their costs, time, and what’s necessary to make a profit. However, these are general pricing recommendations to begin the conversation.
PRICING CONCEPT
Best for Menu / Trial Shoot
Best for Social Media!
Print, Web, Ads, Social!
STANDARD $399
MOST POPULAR
THE WORKS
$799
$1499
2 Hours Onsite
Half Day - Up To 4 Hours Onsite
Full Day - Up To 8 Hours Onsite
5 Dishes / Beverages / Scenes
10 Dishes / Beverages / Scenes
30 Dishes / Beverages / Scenes
30 High Resolution Edited Photos
60 High Resolution Edited Photos
180 High Resolution Edited Photos
4 Vertical 10 Sec Videos
5 Vertical & 5 Horizontal 10 Sec Videos
A LA CARTE 30-60 second videos Additional photos / videos Additional Hour Onsite / More Dishes
When you book our recurring social media content plan to ensure you never run out of images and videos to post!
Get 10% OFF
Attention
The consumer becomes aware of brand or service.
Interest
Curiosity develops into a deeper interest.
Desire
They imagine how much easier or better the product would be in their lives.
Action
Conversion, they are ready to make a purchase.
SOCIAL MEDIA
VIDEO / HIGHLIGHTS / REELS
Video content, including highlights, reels, and stories are all crucial on social media. By utilizing videos in different projects such as food, beverage, behind-the-scenes, and more, businesses can create immersive experiences that increase brand awareness and drive higher engagement.
BEST FOOT FORWARD
Because Instagram is your portfolio at a glance, we advise mostly publishing only professionally taken photos or BTS shots taken on set. It's best to avoid images of food on paper plates or those that don't fully represent the services provided.
ENGAGEMENT
GRAPHIC DESIGN
Platforms reward an engaging account. It's important to set aside time to not only respond to comments but: Interact with prospecting businesses Join and contribute to local Facebook groups
Maintain a professional and polished look across all platforms. Use consistent visuals to enhance social media posts by providing cohesive and recognizable branding.
HASHTAGS / KEYWORDS
POST CONSISTENTLY
By including relevant hashtags and keywords, businesses can increase discoverability, engage with target audiences, and drive organic traffic to their posts. #bestofminnesota #mnfood #mnfoodie #mnfoodbloggers #twincities #twincitiesfoodie #onlyinmn #onlyinminnesota #minneapolis #minnesota #minnesotaeats #minneapolisfoodie #bestofmn #eatlocaltwincities
Consistently posting on social media not only helps to keep your audience engaged and informed about your brand, but it also helps to establish your brand's digital footprint and credibility.
PAID ADVERTISING
UTILIZE META TARGETING
TEST AND OPTIMIZE
Job Titles and Industries: Target restaurant owners specifically by selecting relevant job titles and industries. Interests and Behaviors: Include interests related to the food industry, such as food photography, culinary arts, or restaurant management. This will help ensure your ads reach the right audience.
Ad Variations: Create multiple ad variations to test different visuals, ad copy, and CTAs. Monitor their performance and optimize accordingly.
LANDING PAGE
Create a dedicated landing page that aligns with your ad content. This page should provide be concise but also provides more info about your services and include a clear contact form or CTA for restaurant owners to inquire or schedule a consultation. There should be a higher sense of urgency to schedule consult on landing page versus the website. Perhaps there is some kind of timer that is counting down to get $100 off your shoot or something similar in nature.
RETARGETING
Website Visitors: Install the Facebook Pixel on your website to track visitors. Create ads specifically retargeting restaurant owners who have visited your website, indicating their interest in your services. Customer List: Upload your email list of restaurant owners. Facebook will match the contact details and allow you to target these customers with ads.
EMAIL MARKETING
AUTOMATION Engage and nurture leads with personalized, behavior, and time-triggered emails. Trigger: Lead Opens or Clicks Email
CHANGE CTA VERBIAGE Rather than having messages encourage customers to “Schedule a Meeting”, heavily push Free Consultation or Trial Shoot for first months social media photos.
1. Send an initial text-only email 2 days after email engagement.
RAISE PROMOTION PLACEMENT Raise promotion higher in the content placement. Continue with current content quantity of content on newsletter, but make all promotions the first thing the leads see. They are busy and are quickly scanning the above-the-fold content and onto the next. SUBSCRIBER OPT-IN To encourage visitors to subscribe to our newsletter, let's add a user-friendly subscribe form to the website. By creating an appealing opt-in offer, we can entice visitors to willingly share their email addresses in exchange for valuable content.
I'm Joe, with Foodie Flash, your go-to photography, videography, and social media content partner. We're all about making mouths water through captivating visuals. We understand the challenges of consistently creating engaging content for your platforms. That's where Foodie Flash comes in! Start with a trial shoot and discover the impact our professionally created content can have on your restaurant's social media presence. Once you see the results, you'll want to jump on board with our recurring monthly plan (where the real savings come in).
Let's connect for a chat about unlocking a world of convenience with professionally created content ready to go.
Exclusive Discounts: Special Offers on Food and Beverage Photography/Videography Services
2. Send a short, well-designed, promotional email 7 days after email engagement.
NEXT STEPS 1.Finalize Pricing / Packages 2.Email Automation Creation 3.Social Media Graphics & Optimization
4.Social Media Posting 5.Landing Page Creation 6.Paid Advertising Initiatives 7.Website Re-Design
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