PAID ADVERTISING
UTILIZE META TARGETING
TEST AND OPTIMIZE
Job Titles and Industries: Target restaurant owners specifically by selecting relevant job titles and industries. Interests and Behaviors: Include interests related to the food industry, such as food photography, culinary arts, or restaurant management. This will help ensure your ads reach the right audience.
Ad Variations: Create multiple ad variations to test different visuals, ad copy, and CTAs. Monitor their performance and optimize accordingly.
LANDING PAGE
Create a dedicated landing page that aligns with your ad content. This page should provide be concise but also provides more info about your services and include a clear contact form or CTA for restaurant owners to inquire or schedule a consultation. There should be a higher sense of urgency to schedule consult on landing page versus the website. Perhaps there is some kind of timer that is counting down to get $100 off your shoot or something similar in nature.
RETARGETING
Website Visitors: Install the Facebook Pixel on your website to track visitors. Create ads specifically retargeting restaurant owners who have visited your website, indicating their interest in your services. Customer List: Upload your email list of restaurant owners. Facebook will match the contact details and allow you to target these customers with ads.
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