Choosing the Right Charity How Your Business Can Give Back the Right Way
We believe that small businesses can have a positive impact on local communities and the wider world. A successful charity campaign can make a world of difference for people in need, especially over the holidays. But not all charitable organizations are created equal, and supporting the wrong organization can do more harm than good. Here are some tips on finding the best fit for your business. Align Missions When narrowing down the thousands of local and national charities you have to choose from, comparing the mission statements of these organizations to your own is a great place to start. Charities that align with or complement your own goals as a business are natural partners. Still, while matching big-picture goals is a great start, you also need to make sure your chosen organization aligns with the heart and soul of your business: your employees and customers.
... Cover article continued a dictator, our system of government is designed to prevent one person from having too much power. As much as you may disagree with that person, unless they are an actual skinhead or neo-Nazi — and even they are just wannabes — that person is not a Nazi, I assure you. My wife and I have very different political views, but we also love each other, coexist under the same roof, and have raised two beautiful daughters together. If we were at each other’s throats every time we disagreed, our lives would be nowhere near as good as they are. If you don’t like where something is going, you can make your voice heard at the polls. If you disagree with your leadership, you can run for office yourself or vote for candidates who appear to you to be qualified to do a better job than those in office now. And if you are happy with the way things are, you can support the candidates you feel have done a good job. The people of this great nation have a lot of power, and we have opportunities to use that power without screaming obscenities or inciting violence. Now that the midterms are over, I hope that we can learn how to be civil in our disagreements again. This is an amazing country, no matter what the news outlets claim. Let’s work together to keep it that way. –Joseph Miller connected to your work. Maybe a member of your team lives with a disability or a significant number of your customers face social, cultural, or economic challenges. Putting time, money, and effort into supporting a reputable organization that helps the people and communities connected to your business is one of the best ways to show you care. Check Credentials Good intentions only go so far. To really make your charity efforts count and ensure your donations are used appropriately, you need to do some research. Thankfully, organizations like the Better Business Bureau, Charity Watch, and GuideStar.org keep data on IRS-registered charities, making it easy to see which groups are reputable. In general, you should look for organizations that have a great track record of transparency and make all of their financial information readily available. Remember the ‘Why’ If you’re just looking for a tax write-off or good publicity, charity efforts are going to feel hollow and frustrating. More than anything, philanthropy should involve a cause your business is passionate about — no matter how big or small. Taking the time to remind yourself why you’ve chosen to support a particular cause will keep you from losing sight of what giving back is all about.
Find Human Connections The most powerful charity work your business can support is a cause that stems from the needs and passions of people
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“If you’re connected upstairs, you don’t fall downstairs.” –R.L. Brody “Purgatory is discovering in the next world what you could have accomplished in this world — but you lacked the desire.” –R.L. Brody
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