record of securing ambitious planning permissions, including consents for listed building works and developments within sensitive conservation contexts. Through years of practice, we have also cultivated close relationships with a trusted network of skilled contractors and specialist consultants, enabling us to deliver projects of exceptional quality that consistently exceed client expectations. We frequently advise clients that well-considered renovation and extension projects can add significant value to their properties. Sensitive yet distinctive design has the potential to elevate a home above others in the market, particularly at resale. While this added value is often difficult to quantify precisely, we regularly see projects generate heightened interest and competitive bidding, reinforcing the tangible benefits of thoughtful architectural investment. One project of which we are particularly proud is the renovation of a Grade II listed apartment on Cornwall Gardens in RBKC. During early investigative works, we uncovered highly decorative plaster ceiling and wall mouldings that had been concealed behind later linings. We also revealed an Edwardian glasshouse at the rear of the apartment that had been entirely hidden from view. The process of exposing, repairing, and celebrating these historic elements was immensely rewarding. Working closely with specialist plaster craftsmen to create bespoke moulds for the sensitive repair of damaged features was a highlight of the project. We are passionate about working with existing buildings and helping clients unlock both the obvious and hidden potential within their properties. The design and construction process is inherently exciting, and older buildings often reveal unexpected features during strip-out works— elements that can go on to define and enrich the final architectural outcome.
House of Design Architects was established in January 2020 by founding director Gideon Purser, whose professional background lies in high-quality residential renovation, refurbishment, and extension projects. From the outset of his career, Gideon frequently worked on conservation- led schemes, developing a particular specialism in interventions to listed buildings and properties within conservation areas. This experience continues to shape the practice’s ethos and design approach today. Gideon Purser - Principal
At House of Design, our work is rooted in a deep respect for
existing buildings. We believe that the most successful projects are those that embrace a building’s inherent character, materials, and craftsmanship, rather than competing with them. Our approach seeks to celebrate historic and original features through carefully considered new interventions, which are often intentionally subservient to the primary architectural language of the building. This philosophy allows contemporary design to sit comfortably alongside heritage, enhancing rather than diluting a property’s identity. Our small and highly experienced team is based in Kensington and has extensive knowledge of working within the Royal Borough of Kensington and Chelsea, as well as neighbouring boroughs. We have a strong track
info@hodarchitects.co.uk www.hodarchitects.co.uk
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