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MARKETING HOW-TO
Schedule a Call With Us! Visit NewsletterPro.com/schedule or call 208.297.5700. Thanks again for an amazing 10 years. I appreciate you, and I look forward to better serving you over the weeks, months, and years ahead. –Shaun are maintaining the basics before you jump to the next shiny object or pick out the blinds. If you build a crap foundation, you’ll have a crap business. In short, business is won by being really good at the boring stuff. Lesson 9: You are the bottleneck in your business . Annually, at a minimum, take time to remove responsibilities from your plate. Start with areas where you’re bottlenecking a system, a process, or growth. The more you can remove yourself from being a bottleneck, the bigger, better, and faster you can grow. The fastest way to remove yourself is by delegating to existing employees or outsourcing to a company or contractor. All you need to do to be successful at this is have clear metrics or a measurable action plan. Lesson 10: You need to have clear goals that become well-researched plans, which become small, actionable steps. Personally, I want my annual goals to be broad but measurable and quarterly action plans that allow me to be nimble and adjust as crazy things happen … like a pandemic or the coming zombie apocalypse.
PSA: PLAN THE WORK AND WORK THE PLAN WHY SETTING NEW GOALS COULD BE A MISTAKE
OUR BOOKSHELF
Have you ever looked at your stack of unread books and wondered how you are going to get through them all, especially before the end of the year? Yet, at the same time, you keep looking for even more books to add to your pile! It’s a conundrum. Entrepreneurs know what it’s like. You love to read, but you’re also trying to grow your business (or navigate the challenges of 2020 going into 2021). There are probably several books you didn’t get to last year. Or there may be worthy books that never landed on your radar. That’s the theme of this month’s book recommendations. We’re going to take a look at a few books you may have missed in 2020 — books every entrepreneur should add to their stack of must-reads. Here are our top five from the past year. • ‘Reimagining Capitalism: How Business Can Save the World’ by Rebecca Henderson (March 26, 2020) Stand out in an increasingly crowded field by changing the way you think about growth in a more socially conscious world. 5 BOOKS YOU DIDN’T READ IN 2020 — BUT SHOULD HAVE
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