MARKETING HOW-TO CONTINUED ...
When you look at that list, it’s easy to see that the most important thing about having a plan is to not lose your motivation to see it through. We can’t allow new plans to take over all our current ones. As business owners, we have to measure the results of the plans and goals we’re focusing on and prioritize achieving them. It takes a lot of work to create new goals and also to create new daily intentions to match them. When you already have valuable daily habits and plans in action that are productive and working, don’t fix what isn’t broken. Rather, use this to build more powerful momentum. “WHAT’S THE PRICE OF YOUR DREAMS?"
Setting new goals (for the sake of it) can be a trap. It can be tempting for business owners to set new goals every single year and get distracted by every new shiny tool or marketing strategy. Unfortunately, these distractions sometimes do a lot more harm than good. It’s healthy to recognize when you’re already on the right path. Revamping your plans and goals without good reasons can throw your business off balance. If the price for your dreams hasn’t changed and you’re making wonderful progress as it is, it’s time to reconsider your New Year’s resolutions and ask yourself this: Will this bring me closer to or farther from my plan?
–Shaun
RESOURCE OF THE MONTH Cohley Will Help You Become a Trendy Influencer Finally, a Digital Marketing Firm That Understands Your Data-Driven Needs
A freshly designed website can make you look at a company in a new way. When you visit Cohley’s website, you’ll reimagine digital marketing in a brand-new way, too. In a time when we’re swiping and scrolling through ads constantly, you want a digital marketing firm to help you put your best image out there. You need assets for ad testing, photography for product launches, product reviews for consumer validation, and much more. Cohley understands that brands need diverse tools to test, retest, and ultimately grow their business — and, oh man, do they provide. Take their client Adore Me, a lingerie brand, for instance. The team at Adore Me wanted to do promotional videos through TikTok but weren’t sure how. Every platform has its own quirks and culture, and nobody wants their
sponsored videos to showcase their inclusive product line, which is designed for all body types. Now these content creators make videos just to promote Adore Me — barely any interference needed. Adore Me included basic content requirements and provided creative themes within these partnerships, but ultimately content creators lead the creative direction of their videos. “Cohley has allowed us to prove our TikTok as a viable social channel,” says Andra Melinte, influencer marketing team lead at Adore Me. “Our team was a bit hesitant at first to give up creative control in lieu of a hot new medium, but the results were amazing. We generated 50-plus authentic UGC videos on TikTok and are using it all over our own social media channels.”
marketing campaign to fall flat. With Cohley’s help, they accomplished much more than they could've imagined on their own.
Cohley’s innovative team of social media experts will help customize a plan that’s right for you and your business. Get in there and start trending! Cohley proves it’s possible to keep your company in the spotlight.
Cohley works with dozens of active influencers on TikTok, and, through Cohley, Adore Me was able to get
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