RISE25 - June 2024

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PROFITABLE CONNECTIONS

June 2024

LAUGHTER AND VALOR Celebrating Our Fathers and Grandfathers

History is worth preserving, especially given what those who came before us went through. Our forefathers sacrificed a great deal for us to be where we are today. At Rise25, we take pride in exploring our family histories and connecting with loved ones through the art of podcasting. That’s why we enjoy recording podcast episodes where we interview our family members; it serves as a memento of our loved ones and the connection we share. Dr. Jeremy Weisz and I started working together in 2008, over 15 years ago. That seems like a long time on the surface, but in truth, our family’s connection began long before that. Our grandfathers never met, but they persevered through a period when survival seemed impossible . In honor of Father’s Day this June 16, we would like to give you a glimpse into the lives of our fathers and grandfathers and how their experiences helped give rise to our wonderful partnership. Accomplishing the Unattainable World War II was an amalgamation of horror, tragedy, and sacrifice, connecting millions of families around the globe in a shared struggle to survive and defeat horrific evils. Although they never met, our grandfathers shared a bond during this conflict. Jeremy’s grandfather, David Danyzyger, was born in Bedzin, Poland, in 1923. David was the oldest of six children and, during the war, was forced to bear witness to his mother and four of his

siblings' deportation to Auschwitz in 1941 before he and his brother were taken to Markstadt labor camp. He was pressed into labor at multiple concentration camps, including Klettendorf, Gross- Rosen, Flossenburg, and Dachau. Despite experiencing and witnessing appalling cruelty and hardship, David overcame all temptation to give up; instead, he chose to live . David survived against all odds — a grim similarity he and John Corcoran Sr., my grandfather and namesake, shared. Nicknamed the “Flying Fortress,” B-17s were American heavy bombers used extensively during World War II. In the first year of the bombing campaign over Germany, only 36% of B-17 crews completed the 25 missions required to earn the right to return home. As a B-17 captain and pilot, my grandfather, John Harriman Corcoran Sr., flew 35 missions over Nazi Germany during the war. He braved the skies, constantly harried by bursts of flak and fighter planes, to help end the worst conflict in the history of humanity. Stoicism and Survival The juxtaposition of my father and grandfather was readily apparent growing up. My grandpa was a stoic veteran, and my dad was a gregarious standup comedian. While my grandpa had a steady, storied career first in the Army Air Force, then the Air Force, before joining the Pentagon as a civilian, my father opted for a much less secure career trajectory. My dad

instead chose a career as a movie critic, entertainer, and interviewer. As the son of an Air Force officer, he had to move around the country frequently; likewise, my family had to move around the country when Dad would lose his job — which happened three times growing up. However, my dad was chasing his dream, which was only possible because of his father’s sacrifice. I feel I have followed in both my father's and grandfather’s footsteps, working to preserve their legacies while also carving out one of my own. By helping to build strong connections between business leaders, we not only empower communities but also honor our grandfathers’ and my father’s legacies — and all those who sacrificed so much of their lives for us.

–Dr. Jeremy Weisz & John Corcoran

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THE POWER OF PERSUASION Masterful Tactics and Costly Mistakes for Deal Closers

Mistakes Avoid cliches and problematic phrases. Salespeople toss around common phrases and

As a sales associate or sales manager, it is a great feeling when a client agrees to a face-to-face meeting to discuss your product or service. While this initial success is exciting, it is not the end of the road. Don’t celebrate prematurely — your real challenge has just begun. Familiarize yourself with these tactics and common mistakes to ensure your meeting goes smoothly and concludes with a positive outcome.

pitches all the time, both in the office and in movies, commercials, and TV shows. Despite their prevalence, many are counterproductive when used in meetings and can actually undermine trust between a salesperson and their client. One example is introducing a new topic by saying “to be honest” or “to be frank”; these phrases may unintentionally signal that your preceding information was less than genuine. Likewise, saying “trust me” will only make them do the opposite. Speak clearly, and avoid overplayed phrases and cliches to improve your odds of success. No one likes homework. While giving your client a meeting agenda can be a kind and professional gesture, handing them documents equivalent in length and

Tactics Establish the client’s goals and priorities.

Your client is meeting with you for a reason: They are interested in your services. Rather than diving right into your pitch, try to understand your client’s point of view and desired outcome. Developing a rapport and speaking to them as equals can win their respect and improve your chances of closing. Respect their time and prepare accordingly. Start and end your meeting on time. Your client will have planned their time around the meeting, and

complexity to a college dissertation will only confuse and bore them. If they are interested in additional information,

you should do the same. If you notice you are over your scheduled time, consider cutting your pitch short and ending the meeting on a respectful note. Additionally, start your meeting with strategic engagement and introduce your most important and persuasive points first. Soften contract language. Reviewing a contract, and especially signing one, can be intimidating. Instead of introducing the paperwork as a “contract,” pose it as an “agreement” or simply as “paperwork.” It is less intimidating for a client to sign “paperwork” rather than a “contract,” although they are effectively the same thing.

they will ask, or you can steer the conversation in a way that introduces it organically.

Closing a deal is more of an art form than a science, but that does not mean we cannot prepare ourselves and act appropriately to maximize our chances of success. We can increase our profits and convert more leads into sales by employing the appropriate methods.

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This Month’s Featured ‘Inspired Insider’ Podcasts

NFL Players’ Winning Formula for Business Success With Desmond Clark

Integrating Marketing and Technology for Agencies’ Growth With Jon Tsourakis

Jon Tsourakis is the President and Chief Revenue Officer of Oyova, an application development and marketing agency specializing in integrating marketing and technology to create efficiencies and growth for clients. He also owns the Digital Mastermind Group, a community of digital

Desmond Clark is the Founder and President of Bear Down Logistics, a third-party brokerage that offers dispatching and warehousing solutions. With a successful 12-year NFL career, he is now a global motivational speaker, accountability coach, two-time published author, and podcaster. Before founding Bear

Down Logistics, Desmond was a Co-owner and Partner at The Insurance People, a full-service agency that caters to all types of insurance. On this episode of the “Inspired Insider” podcast, Dr. Jeremy Weisz interviews Desmond Clark, Founder and President of Bear Down Logistics, about his NFL player- turned-entrepreneur journey. Desmond talks about his NFL career, leveraging NFL career lessons to run a business, the behind-the-scenes of becoming successful, and how he addressed his hiring mistakes.

agency owners and leaders who believe in the power of the mastermind concept to elevate the industry. In this episode of the “Inspired Insider” podcast, host Dr. Jeremy Weisz welcomes Jon Tsourakis, President and Chief Revenue Officer of Oyova, to discuss how agencies thrive by integrating marketing and technology. Jon talks about Oyova’s genesis through a merger, the services they offer, growth-hindering mistakes that agencies make, and Oyova’s business and hiring models.

Special Shoutouts: A notable person on Desmond Clark’s journey is Brian Rice.

Scan the QR code or visit the link to listen to the full episode.

InspiredInsider.com/ jon-tsourakis-interview

InspiredInsider.com/ desmond-clark-interview

This Month’s Featured ‘Smart Business Revolution’ Podcasts

Power of Personal Branding for Business Leaders With Wandia Chiuri

Mastering Business Growth With the Power of Forums With Mo Fathelbab

Wandia Chiuri is the CEO and Head of Global Digital

Mo Fathelbab is the Founder and President of the International Facilitators Organization, a community of peer group facilitators dedicated to learning, growth, and development. As a bestselling author, he is well- versed in fostering meaningful relationships among CEOs. Mo, a TEDx speaker and moderator of SHRM Exec Network, played

Marketing Strategy at Reactionpower, a firm that boosts business

performance by enhancing executive personal brands. With over two decades of experience, she has combined her passion for global markets, science, and people into innovative strategies

a pivotal role in the early growth of the Entrepreneurs Organization (EO), where he oversaw its expansion from 100 to several thousand members. In this episode of the “Smart Business Revolution” podcast, John Corcoran interviews Mo Fathelbab, Founder and President of the International Facilitators Organization, to discuss the transformative power of business forums. Mo shares his backstory, including moving from Egypt to the United States and transitioning from door-to-door product sales to leading an organization that champions entrepreneurship through forums.

at Fortune 500 corporations like Google, Samsung, and Johnson & Johnson. Wandia has served on the boards of two nonprofit organizations and spearheaded digital marketing initiatives using high-touch, low-cost technology to uncover customer needs and expand engagement channels. In this episode of the “Smart Business Revolution” podcast, John Corcoran interviews Wandia Chiuri, the CEO of Reaction Power, about leveraging personal branding for business success. They delve into how leaders can utilize social media effectively, the impact of personal branding on business growth, and strategies for maintaining authenticity online.

Special Shoutouts: A notable person on Mo Fathelbab’s journey is Verne Harnish.

Scan the QR code or visit the link to listen to the full episode. SmartBusinessRevolution.com/ mastering-business-growth-with-the- power-of-forums-with-mo-fathelbab

Scan the QR code or visit the link to listen to the full episode. SmartBusinessRevolution.com/ power-of-personal-branding-for- business-leaders-with-wandia-chiuri

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term by looking at where you want your brand to be in the next few months, a year, and beyond. Keep those goals in mind. When trying to appeal to global buyers, tailor the campaign to that demographic. What worked in one country might not work in another. Consistency Social media is a transformative and necessary tool in your marketing plan, but you will only see results if your online presence is consistent. Jordan said it took 90 days straight of posting on TikTok before she saw any momentum. You also need a consistent voice in your social media based on a deep understanding of your audience. If your primary audience is millennials, you

create a strong visual appeal. The number of posts you produce also needs to be consistent. Post on social media daily to grow your organic reach or audience views outside advertisements. Posting the right content is the only way to expand your organic reach. Production The actual production of marketing content can be the most challenging for busy company leaders. Find ways to streamline your process without sacrificing quality. Create a library of templates that fit your brand aesthetic and make it simple to create new content. Posting in real-time is challenging for hardworking teams, so batch-create and schedule posts. By scheduling content, you significantly reduce your daily time spent on social media. The greatest globally recognized brands pay attention to their analytics and constantly adjust their strategies. By creating more social media content, you can test out what works and what the market is after. Growing your brand and business beyond borders is attainable in this digitally-driven world; it’s just a matter of staying at it and keeping the goal focused on your brand awareness. If your marketing is strong enough, sales will follow.

want the language and tone to reflect theirs. The same is true for aesthetics. Posts with a cohesive feel and look will

Fun Facts About America’s Treasure Trove

Rise25 Podcast Spotlight ‘Beacon Flash' Chip Kispert Featuring: Some of the wealth management industry’s brightest minds discussing and shaping the future of enterprise wealth management ‘She Said Privacy/He Said Security’ Jodi and Justin Daniels Featuring: Debates about how privacy and security impact business in the 21st century

'The Digital Deep Dive’ Aaron Conant Featuring: The newest trends, strategies, and pain points shaping growth across the digital landscape 'Tailwind Marketing’ Carlos Corredor & Antonio Santana Featuring: B2B marketing leaders and agency executives sharing how to grow businesses profitably

Have you ever wondered how much money is housed at Fort Knox or who can access it? A treasure trove of interesting facts lies hidden in the billions bunker of Kentucky, but here are a few tidbits. Gold The first gold arrived via a top-secret caravan in 1937. Every bar weighs 27.5 pounds, and the fort currently holds about 147.3 million ounces of gold. By today’s standards, that’s almost $300 billion. Security Fort Knox is one of the most secure places in the country; no one person knows the whole combination number to access the gold vault. The information is split up among several different people. Franklin Roosevelt was the only U.S. president in history to inspect the vault. Other Valuables The fort has also kept other valuable, historic items safe. During WWII, the government kept the Constitution, Bill of Rights, and Declaration of Independence within its walls. The military stored morphine sulfate during the Cold War for fear they might run out of painkillers if foreign sources of opium dissipated.

‘Marketing Tails’ Mark Bevington

‘WRK & WIN’ Corinne Milien

Featuring: Top executives and entrepreneurs share their inspiring stories

Featuring: Elite founders, entrepreneurs, and people leaders sharing their inspiring stories of success

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Inside This Edition 1. A Family’s Unique Connection Through Time 2. Strategies for Finalizing Sales With Finesse 3. How Much Gold Is in Fort Knox? 4. Keys to Global Marketing Success Revealed

When you’re a busy CEO trying to reach that seven-figure milestone, nothing is more crucial to globalizing your brand than envisioning your business as a marketing and sales machine. Thanks to the power of the internet, businesses can expand and reach customers worldwide. So, by intentionally crafting a global marketing strategy, you can expand your reach and achieve the sales success of your dreams. Marketing, sales, and launch management expert Savannah Jordan said she utilized four significant ideas to go from barely making rent to being CEO of her own marketing agency, WLK Marketing. These four ideas — strategy, energy, consistency, and production — can take your brand to the next level. Strategy One of the main things to remember while strategizing your marketing plan for expansion is that how many eyes you have on your brand or business is more important than how you create sales. Strive for brand awareness, where customers know your name and understand the message, products, and feelings your brand evokes. The sooner you can establish trust and a connection with your customers, the quicker they will buy from you and return. Energy Jordan says, “Show up as if you have already gone global.” Keeping an energetic momentum going is vital to effective marketing. Plan for your business’s long Transform Your Brand Into a Global Phenomenon

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