Denise Alison empowers business owners to build relationships and connect with their potential custom- ers on social media, and through live video.
By Denise Alison
Gone are the days when all it’s used for is posting your resume. LinkedIn is a professional networking platform, and it is now the place to be for entrepreneurs. ESPECIALLY if you are in the B2B world. But lots of entrepreneurs hold back, as I once did, when it comes to embracing LinkedIn, and it comes down to these 3 misconcep- tions. MISCONCEPTION #1 LINKEDIN IS FOR JUST FOR JOB SEEKERS When LinkedIn first came on the scene (side note – did you know LinkedIn has been around longer than Facebook?) there was a big focus on connecting employers with potential employees and vice versa. And you can see some of those elements on the platform today, for example: “Sobeys, Saint Mary’s University, and KPMG are looking for candidates like you” is the type of notification I sometimes get.
F or the past year or so I’ve been loving LinkedIn! It’s such a great place to connect with people who are looking to expand their networks and grow their busi- nesses. But I haven’t always felt that way about the platform… It’s a network that I’ve struggle to fully embrace, until recently! If youhaven’t loggedontoLinkedIn lately, you are going to be in for a huge surprise when you do! In the last 18 months, LinkedIn has been completely revitalized.
But LinkedIn really is a professional social network.
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2019
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