By Brittany Pickrem B rand visibility is a crucial part of a success- ful brand. I was so honoured to speak about this in partnership with the Cumberland Connects Conference for Entrepreneurs and Futurepreneurs early this April. In preparation for this talk, I interviewed four rural business owners from across Nova Scotia. It was fascinating to learn about their unique advantages, and challenges when marketing their rural-based businesses. BIRKINSHAW’S TEA ROOM, COFFEE HOUSE & RESTAURANT Our first rural business is Birkinshaw’s Tea Room, Coffee House & Restaurant. Located in Amherst, Nova Scotia, Birkinshaw’s is a traditional English tea-room with a modern twist. Featured in Chate- laine’s top 10 places for Afternoon Tea in Canada, they offer a rangeof traditional English cakes, bakes and pastries, as well as a selection of European
desserts. If sweets aren’t your style, they also serve light lunches for those looking for a savoury option instead. Birkinshaw’s is known for its authentic English Afternoon Tea experience. Guests can expect to enjoy an arrangement of delicate finger sandwich-
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SPOTLIGHT ON BUSINESS MAGAZINE • APRIL 2019
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