lenging? Personal connections. Where there is less of my ideal audience located in my area, there is less chance of being able to forge the kind of personal connection that comes with face-to-face interac- tions. I’m lucky that a lot of my clients have come to me via social media, and having been a part of my weekly show, they already have a sense of knowing me—so connecting is a lot easier. I have a strong internet connection where I’m located (thank goodness!), but when I do need to see a client in person, there is usually a very long drive associated with it. Denise is also the creator and host of ‘The Art of Online Marketing Live Show,’ a weekly Live show and as you know an author of a monthly column ‘Grow your business with Social Media’ in Spotlight on Business Magazine, that shares tips and strategies to help entrepreneurs make an impact with their social media efforts. The lack of community is hard to handle some- times as well. When you live in a place like Halifax or even Truro, there are networking events most nights of the week. Creating in-person connection like you mentioned in your blog post on using live
through everything they need to create their own live video show. Between helping her clients with Social Media Strategy, Content Creation, Strategy Implementa- tion and training, you can find Denise performing and improve shows, cuddling her dog or training for a half marathon. Q: Saint-Alphonse is quite out of the way! Located in the municipality of Clare—3 hours away fromHalifax—howdoes the rural location affect your client demographics? My area has about 7,000 residents, most of which are fishermen and other small business owners. While the smaller local population does affect my marketing, since there are fewer people to network with locally and not a lot of community building going on, I’m lucky to have a skill that can be exported nationally. I work with clients across North America. Most people come to me through social media and the rest come via referrals or by having seen me speak at events. Because my business is something that can be done from anywhere, the smaller local audience doesn’t change the demographic for my business overall. Q: You’ve already hinted at some of the diffi- culties that come with having a small business in such a small area. With an exportable skill like yours, what about your location is chal-
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APRIL 2019 • SPOTLIGHT ON BUSINESS MAGAZINE
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