OPPORTUNITIES IN Rosé sti wine
GERENAL
A wider range of categories are trying to compete in the thriving aperitif occasion, along with Rosé still wine.
PROVENCE ROSÈ PORTFOLIOS
SUSTAINABILITY AND GIVING BACK
NATURAL WINE MOVEMENT
LIGHTNESS AND MODERATION
HONG KONG
ROSÉ VOLUME FOUR KEY MARKETS
ROSÉ STILL WINE PRICE BAND 11.3% in Super Premium
3.8%
Prestige
Ultra Premium
Singapore
Super Premium
South Korea
Premium
Hong Kong
Standard
Australia
Value
2022
2023
2024
2025
2026
2021
2022
2023
2024
2025
2026
2021
The Hong Kong market continues to develop, with significant price promotion and education by retailers and trade organisations increasing awareness of the category.
TARGETING FOOD OCCASIONS Pairing with seadfood or Japanese food.
ORIGIN
France and Spain are the main origins of Rosé found in Hong Kong.
PRICE SEGMENTATION Most Rosé sits in the premium price segment, expected to give way to Super premium and above
French varieties are the choice for on-premise. CHANNEL
REGIONAL TREND
* Australian consumer study
Compared with white wine, motivations to drink rosé are significantly more weather-related, or reflective of need for novelty and aesthetics.
It’s a great drink to have in warm weather
AGE
PORTRAITS
5%
30%
21%
24%
To try something di erent
44%
25%
15%
The bottles look great on a table
19%
12%
53%
Engaged Explorers
32%
I like the way it looks
Social Newbies
18%
55+ Boomers
Mainstream Matures
10%
9% 3% 8% 4%
40-54 Gen X
Contented Treaters
Because it is trendy
25-39 Millennials
Senior Bargain Hunters
15%
18%
10%
18-24 Gen Z
Kitchen Casuals
Rosé wine
White wine
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