STRATEGY AT ITS FINEST
A rite of passage for RWU business students, the last class students must complete in the business core is MGMT.499 - Strategic Management. Professor David Jorgensen guides students as they complete the Capstone 2.0 simulation, where each group must handle all aspects of their senior business; from research and development to avoiding loan sharks, students must make wise strategic decisions in order to reach top market share against competitors. During the Fall 2024 semester, these competitors not only consisted of RWU classmates, but students in other sections of MGMT.499, and business students from around the country. Dr. Jorgensen had six teams place in the top 10%, signifying RWU’s commitment to excellence within the classroom. Jorgensen writes, “For the first time in RWU history, students in all three sections of MGMT 499 - Strategic Management competed against each other in turning around failing companies they had inherited in the Capstone 2.0 simulation. The simulation requires students to integrate knowledge from all GSB business core courses like Enterprise, Principles of Marketing, Operations Management, and Accounting to make decisions pertaining to research and development, marketing, production, finance, total quality management, and human resources. The very definition of experiential learning, the Capstone 2.0 simulation is used for leadership development in massive, highly-successful companies such as Microsoft, Amazon, IBM, Walmart, Google, and JPMorgan. Moreover, six student teams placed in the top 10% against well-known programs such as those at Vanderbilt University, UMass-Amherst, and Temple University. We are immensely proud of their accomplishments!”
A TOP SCORER One of the top scoring team members in MGMT.499, Chloe Tozier, is incredibly proud of this accomplishment and is sure that these skills will carry over into the workforce. “The Strategic Management Capsim Business Simulation helped prepare me for the real world by improving my understanding of business dynamics and strategic thinking. It covered key areas like R&D, marketing, production, finance, and HR, showing how they all connect and influence market share. After participating in this simulation and competing against classmates, I feel more confident in decision-making, teamwork, competitor analysis, and risk management, which will help me tackle real-world business challenges in my future career.”
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