ALUMNI SPOTLIGHT
GSB students had the incredible opportunity to meet and listen to RWU alumna Paris Inacio, as she shared her career journey and experiences working at GYK. Paris spoke about how NSAC and the Gabelli School of Business helped her prepare for her current role and success after graduation. “I am so grateful for the Gabelli School of Business and Professor Matos for giving students the opportunity to learn the inner workings of the advertising industry through MRKT302 and the NSAC program. Prior to landing my job as an Associate Strategist at GYK, participating in the NSAC program with the crucial guidance of Professor Matos allowed me to gain hands on, applicable experience that I could seamlessly transfer into my career. There is so much value that comes from the program and I feel so lucky that I was able to be a part of it. I’m humbled to be given the opportunity to share insights I’ve learned along the way with current students, the same way an alum shared with me. Thank you so much to Professor Matos and the Gabelli School of Business for having me!”
NATIONAL STUDENT ADVERTISING COMPETITION
This year, the Roger Williams University National Student Advertising Competition (NSAC) team showcased their incredible talent and dedication through months of hard work. NSAC is a nationwide collegiate competition that challenges students to create a full-scale advertising campaign for a real-world client—this year, AT&T. After conducting in-depth research during the fall semester as part of MRKT 401, the team spent the spring in MRKT 402 developing a fully integrated marketing campaign. Their hard work paid off with an impressive second-place finish at the district-level competition. The experience not only highlighted the students' creativity and strategic thinking, but also gave them invaluable, hands-on industry experience that will serve them well beyond the classroom.
Made with FlippingBook - professional solution for displaying marketing and sales documents online