GARAGE TRADER VOL 2 2026 - APR26

DRIVING CHOICE, QUALITY AND TRUST: A FIRST LOOK INSIDE DONNELLY GROUP'S NEW SHOWROOMS

I n today’s automotive retail environment, success goes beyond the range of vehicles on display. “Modern consumers expect variety, reliability, and the confidence of dealing with a trusted local retailer. These priorities are increasingly shaping decisions in a market transformed by new technologies, electrification, and evolving customer expectations,” explains Dave Sheeran, Managing Director at Donnelly Group. “These values have long been at the heart of our business. With nine showrooms and 20 manufacturers across Northern Ireland, we continue to innovate and discover new ways to enhance the customer experience.” This commitment is underscored by a £7 million investment which has seen new showrooms unveiled in Dungannon and Ballymena, combining modern, customer- focused environments with premium service standards to meet the demands of today’s motorists.

The new Donnelly Group Skoda showroom in Ballymena

Terence Donnelly

Dave Sheeran

The new Donnelly Group Volkswagen showroom in BDungannon

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