MEYLE
MEYLE STUDY HIGHLIGHTS UNTAPPED BUSINESS POTENTIAL IN AUTOMATIC TRANSMISSION SERVICING
A n international survey carried out by leading parts specialist, MEYLE and market research institute Innofact, has revealed a significant disconnect between awareness and practical implementation of automatic transmission maintenance among independent workshops. The
demand, and 83% need more educational videos for employees. MEYLE is addressing these challenges through its growing Automatic Transmission product range, alongside increased technical support for the market with the recent launch of its technical training van in the UK. Andrew Tress, Director at MEYLE UK, said: “These hurdles contribute not only to reduced service uptake but also to missed revenue opportunities for garage businesses and lower customer service levels, as drivers may face more costly repairs further down the line. While the technical knowledge is there, the practical execution is still lagging behind.”
findings point to a clear business opportunity that remains largely untapped across the market.
The survey revealed that while 73 percent of workshops recognise the importance of automatic transmission maintenance, only 40 percent currently carry out the service on a regular basis. The reasons for this reluctance are complex: 92% of workshops call for better staff training, 89% point to low customer
demand remains low, with only 21 percent of UK drivers actively requesting automatic transmission servicing, despite 44 percent of garages recommending it. This emphasises the need for better communication with motorists on the benefits of proactive transmission maintenance.
The survey also found that customer
CONGRATULIATIONS TO CATHAL AND THE TEAM AT ONE STOP MOTORSHOP
MEYLE ORIGINAL oil change kits for automatic transmissions make changing transmission oil extremely easy: because each of the vehicle-specific kits in our range contain everything needed for the job. This saves time and enables a timely and competent service. EVERYTHING YOU NEED FOR A FULL AUTOMATIC TRANSMISSION OIL CHANGE
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MEYLE UK Ltd. 47 Dolphin Road, Shoreham-by-Sea, West Sussex, BN43 6PB, UK Phone: 01273 463686, contact@meyle.co.uk, www.meyle.co.uk
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