HOTELS
BROWN HOTELS LAUNCH THE ‘BROWN BRUT’ HOTEL The chain reveals plans for continued expansion in Israel and abroad
I nternational Brown Hotels Group officially announce the opening of the Brown Brut Hotel, ending its soft launch running period. Situated on the coastline, the Brown Brut hotel opened in 2022 right by the renewed promenade of Tel Aviv, steps from the picturesque Neve Tzedek neighborhood, Old Jaffa and the city center. With an exquisite chef’s restaurant, a designed business lounge with a panoramic view of the sea and old Jaffa, a conference and event hall, a huge sun terrace overlooking the sea, a children’s and youth club and 225 spacious rooms and suites, this hotel is suitable for travelers, businesspeople and families alike. Additionally, a large wellness complex with a spa and a gym overlooking the park will soon open to offer a complete ‘Brown Hotels’ touch. The hotel’s design as well as its name –
Brown Brut was inspired by Brutalism, a popular construction style in the 70’s. The building, originally called “Beit Gibor” is the northernmost of six buildings in the Textile House complex and rises to a height of 18 floors. One of its most prominent features is the painted precast concrete elements placed around the downward sloping windows, which were ecologically placed in a way to reduce penetration of direct sunlight into the office spaces which once occupied the building. The rooms and public spaces, designed by the architect Rona Levin from the Levin-Packer Architects office, continue with the brutalist aesthetic with a monochromatic and modern color palette, natural wood walls for the bathrooms covered with graphite- colored terrazzo tiles and a grid motif which repeats in the cabinets and desks
designed from blackened metal or utilizing partition nets. All of these give the rooms a modern and sophisticated look that corresponds with the views of the Mediterranean Sea which can be seen from every window. In addition to the double rooms and family suites, the hotel’s business lounge which serves the hotel’s VIP customers, is decorated in a colorful retro-fifties design and is equipped with meeting rooms for 6-18 people and a conference and event hall. VIP Guests can also enjoy the beautiful spa and expansive sunbathing deck with hot tubs facing a breathtaking panoramic view of the blue sea and the coastline of Tel Aviv-Yafo. In the space where the legendary “Herbert Samuel” restaurant was once located at the front of the hotel now operates “Kilometerage”, a restaurant by chef Idan (Pompi) Boushari, winner of
18 • www.itn.co.il
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