Floranova Catalogue 2022-23 | UK

MEET THE TEAM

WELCOME

Mark Leivers Director of Production +44(0)7887 503866 mleivers@floranova.com

Nadine Widdowson R&D Director +44(0)7872 190277 nwiddowson@floranova.com

Gerard Werink Commercial Director +31 651 609631 gwerink@floranova.com

Mirela Gale Head of Finance +44(0)7818 073797 mgale@floranova.com

Head Office Foxley, United Kingdom

Our assortment this year expands with new flower introductions such as Digitalis Dottie (pg.68), Kale Bright and Early (pg.60), Bellis Bam Bam White Blush (pg.59), Celosia Too Hot to Handle (pg.10), Coleus Mezmerize ® (pg.12) and Petunia Hang Out (pg.45). New eye-catching colours have also been added to existing flagship varieties, such as Antirrhinum Crackle and Pop (pg.3-4), Vinca SunJewels (pg.55), Pansy Freefall XL (pg.62) and Viola Bel Viso (pg.63-64). While new additions Squash Silver Dust (pg.83) and Nasturtium Ice-Cream Sundae (pg.78) join an already extensive edible range. We will continue to work diligently to provide the best seed genetics across temperate to equatorial markets. With extensive breeding programmes across Europe and Asia, I anticipate their advancements; it is always an exciting time to see what was once just a conceptual idea take a step closer to becoming a tangible product. I feel extremely privileged to work in this industry and alongside everyone at Floranova. We are united within our love of horticulture which is reflected throughout our creative flower and vegetable assortment.

Peter Bradford Product Manager +44(0)7979 504459 pbradford@floranova.com

Kate Monaghan General Manager +44(0)7780 680828 kmonaghan@floranova.com

Mengxue Jia (China) Technical Representative

Chris Spanton Commercial Manager +44(0)7500 859242 cspanton@floranova.com

+86 10 65506888 mjia@floranova.com

Floranova launches NEW innovative varieties to the global market and is now more equipped than ever to provide high-quality genetics, service and support for any customer need. It has been a challenging couple of years for business due to the COVID-19 pandemic, the adaption to BREXIT and the implementation of SAP. Despite this disruption, I am extremely proud of the teams’ resilience at Floranova and sincerely thank our customers for their patience and understanding as we adapted to the changes in our business.

Alison Webb Customer Service +44(0)1362 688622 awebb@floranova.com

Monika Suwala Customer Service +44(0)1362 688622 msuwala@floranova.com

Luci Williams Customer Service +44(0)1362 688622 lwilliams@floranova.com

Catherine McAndrew Marketing & Communications +44(0)1362 688622 cmcandrew@floranova.com

It just leaves me to say, to all our customers, old and new – thank you for your partnership!

Dominic Lacey Managing Director dlacey@floranova.com Dominic Lacey

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