POLICY ▪ Advocate for policy changes to public sector RFP and RFQ requirements that create barriers of entry for black-owned businesses ▪ Convene lender network to coalesce on an equity and inclusion framework and a funding roadmap to reach small entrepreneurs in various business lifecycle stages ▪ Amplify the need for commercial inclusionary zoning to ensure the availability of affordable commercial real estate to house black-owned businesses and startups PRACTICE ▪ Invest in disruptive innovation and approaches to increase the performance of black-owned businesses across sectors and stimulate youth entrepreneurship ▪ Pittsburgh Yards (see slides) ▪ Provide implementation grants to organizations building accessible capital products, such as a community investment trust, crowd-funding platforms, and equity funds ▪ Partner with lender network and the social investment team to develop new product offerings, such as a business line of credit and loan guaranty program PARTNERSHIPS ▪ Identify national organizations investing in innovation and entrepreneurialism to attract them to the Atlanta market ▪ Pursue local and national co-investment, co-development, and co-implementation partners for piloting, testing, and scaling programs ▪ Leverage AWBI, Invest Atlanta, and existing grantees to develop and implement programs DATA ▪ Fund research to identify black-owned, growth businesses in Atlanta, across sector and size CHALLENGES ▪ PY is marketed as a mission-centric, co-working space for entrepreneurs using language and the perspective of a foundation ▪ Pittsburgh Yards’ current brand hinges on an identity that reverberates the beauty of a local community, yet lack a presence that extends into the hearts and minds of entrepreneurs who are: ▪ Facing displacement; ▪ In need of a network of professional services and resources to subsidize the lack of capital to invest in business operations; ▪ Seeking an infrastructure that complements daily operations and the need to expand current business models for economic recovery; and ▪ Don’t have a relationship with NPU-V ▪ Need to fill the space with black and brown entrepreneurs as the uncertainty of business recovery compromises lease volume POLICY/PROSPECTIVE ▪ Leverage the need to move to recovery (COVID-19) and the unyielding passion of protesters seeking economic justice through strengthening and circulating the black dollar to evolve Pittsburgh Yards approach and message ▪ Evolve identity to connect with the spirit of black entrepreneurship in Atlanta emphasizing the unique perspective and opportunities that await dreamers, innovators, mom-and-pop businesses, and serial entrepreneurs as well as the ability to receive resources to cultivate business growth PRACTICE ▪ Create a surround sound campaign leveraging all media formats (digital, print, and tv) and local influences to establish a brand voice that: ▪ resonates with and inspires black and brown entrepreneur
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