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TRANSACTIONS MITIE ACQUIRES P2ML Mitie has expanded its telecoms offering with the acquisition of P2ML. P2ML is a specialist telecoms tower design house, which will further expand Mitie’s telecoms Acquisition, Design and Construction capabilities following the acquisition of DAEL Telecoms last year. P2ML will be acquired for a total consideration of £2.1 million, on a cash-

free, debt-free basis, with a normalised level of working capital. The acquisition will be funded from existing facilities. P2ML provides design, construction, inspection and maintenance services for cellular telecoms infrastructure, enabling major network operators and tower owners to facilitate upgrades to their estates. This ensures that new technologies, such as 5G, can be implemented and optimised safely and to the highest standard.

PHIL KEIL , from page 1

Those in the study that were driven by purpose had average compound annual growth of 30 percent or more in the previous five years. A security firm from the study completely reshaped its business to align with purpose and saw sales increase from 6 percent of total revenue to 20 percent in the new sector of focus. A financial services firm in India, a country with abysmally low (3.5 percent) insurance penetration, following its purpose to “rise” and serve rural areas managed to grow its market and client base to serve 50 percent of villages and 6 million customers. They also found impacts on unifying the organizations, motivating stakeholders, and broadening impact. Finally, other research has shown purpose driven leaders gain nearly 50 percent more market share than their competition, they win Best Firm To Work For awards, and attract better talent. As I’ve already mentioned, Zweig Group exists to help AEC firms see results like these by helping them design and implement the strategies that work. A few things that purpose driven leaders and firms have in common: ■ ■ They are introspective and self-aware. ■ ■ They focus on the big picture. ■ ■ They integrate purpose into their strategic plan and strategy. ■ ■ They have an ethical filter. ■ ■ They communicate and inculcate their values and purpose into the culture of their firm constantly and particularly on an employee’s day to day level. ■ ■ They set measurable goals.

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■ ■ Their purpose allows them the power to innovate. ■ ■ Their purpose leads them to impactful partnerships.

At this point, perhaps you are convinced and would like to take steps to transform your firm, perhaps you’re unconvinced and would like to challenge this framework, or perhaps you are just interested enough to learn more. There are two ways for you to continue this journey of discovery. I’ll be speaking more about these topics at DISRUPT, the largest virtual business of architecture symposium in the world on May 1-5. Alternatively, you can reach out to me directly. I’m always interested in edifying conversations with others sharing a similar passion in the AEC universe. Phil Keil is a principal and director of strategy services at Zweig Group. Contact him at

2022 AEC EXECUTIVE ROUNDTABLE This roundtable is a unique opportunity for AEC firm leaders to engage and interact with industry peers to discuss current issues facing firms today, explore industry trends and next practices, and confront the biggest challenges they face leading their firms. See you this June 22-24 in Dallas!

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