CBEI Central Wisconsin Spring 2025 Report

County Economic Statistics Table 8 Help Wanted Advertising (First Quarter 2025)

Stevens Point

Wausau

Marshfield

Wisconsin Rapids

Merrill

Index # 2025 Q1

% ∆ Yr. Ago

Index # 2025 Q1

% ∆ Yr. Ago

Index # 2025 Q1

% ∆ Yr. Ago

Index # 2025 Q1

% ∆ Yr. Ago

Index # 2025 Q1

% ∆ Yr. Ago

1787

12.8% 54401

31.9% 1370

35.5% 1522

14.6% 1827

6.6%

Description: • Presents index values for online job advertising for Stevens Point, Wausau, Marshfield, Wisconsin Rapids, and Merrill Analysis: • Help Wanted Advertising is a leading indicator of local labor market conditions. • All areas experienced an increase in online job advertising over the year, indicating a healthy labor market. Table 9 Unemployment Claims - Portage, Marathon, and Wood Counties (Third Quarter 2024) Portage Marathon Wood Weekly Average 2025 Q1 % ∆ Yr. Ago Weekly Average 2025 Q1 % ∆ Yr. Ago Weekly Average 2025 Q1 % ∆ Yr. Ago

New Claims Total Claims

55

-34.5% -22.0%

125 562

-20.3% -32.7%

84

-15.2% -28.6%

379

405

Description: • New Claims: Weekly average of new claims for First Quarter 2025 • Total Claims: Weekly average of total claims for First Quarter 2025 Analysis: • Initial claims for unemployment insurance are often a good leading economic indicator in predicting changes in consumption spending • The number of new and total claims have declined significantly for the Central Wisconsin region over the indicating a strengthening regional labor market and local economic growth. Note: Weekly average for Q3 takes average initial claims for weeks 27-39 as defined on Dept. Workforce Development calendar. Table 10 County Sales Tax Distribution (Third Quarter 2024) Portage Marathon Wood

2025 Q1 (x1000) $2,367.92

% ∆ Yr. Ago

2025 Q1 (x1000)

% ∆ Yr. Ago

2025 Q1 (x1000)

% ∆ Yr. Ago

County Sales Tax Distribution

17.0% $4,320.08

3.5% $2,138.76

4.8%

Description: • Tax collections in thousands of dollars. • The county sales tax rate of 0.5% is placed on retailers that make taxable sales. • Changes in county tax collections is a good indicator of changes in retail activity in Central Wisconsin. Analysis: • County sales tax collections increased over the last year in the Central Wisconsin region. • Portage County experienced a large increase in sales tax receipts.

20

Center for Business and Economic Insight

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