WW | College of Business Annual Report (24)

International Collaboration Dr. Aaron Glassman, chair of the Department of Management, had a unique opportunity to visit China in 2024. During that time, he was able to speak with aviation stakeholders in the region, as well as university students interested in aviation and aerospace careers. Like the United States, China is seeing a migration of young adults away from farming and food source sustainability to knowledge work in city centers. This creates an opportunity to explore the use of autonomous equipment, as well as uncrewed systems, to aid in farming. One idea that is now being researched is the use of gamification to control farming equipment via telemetry-based systems. A support network of UAS enables remote sending and viewing, as well as the creation of a game play environment that can help maintain motivation,

create friendly competition and monitor and control equipment. Initial ideation with students showed that this type of gamified remote farming has potential to blend the knowledge worker, city environment and the need for operational support in remote areas where farming is the primary vocation. There were also discussions about the aviation environment, from supply chain resilience to sustainability, post-pandemic manufacturing and the globally competitive markets for narrow and widebody aircraft. These conversations included numerous business and economics faculty from local universities, as well as seminars with students in business programs.

Dr. Aaron Glassman Chair, Department of Management and Associate Professor, College of Business

2024 Annual Report | 9

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