Research Innovation
Education Innovation The COB continues to integrate cutting- edge tools and research into its curriculum, ensuring that students benefit from industry-relevant learning experiences. By focusing on AI, data analytics and sustainability, the COB also ensures that its educational offerings remain aligned with current and future industry needs, preparing graduates for successful careers in aviation, aerospace and beyond. Recent publications in this space include: Cankaya, B., Roberts, R., Douglas, S., Vigness, R., & Oztekin, A. What postpones degree completion? Discovering key predictors of undergraduate degree completion through explainable artificial intelligence (XAI). Petrescu, M., Gironda, J., Krishen, A., Dudau, A., Fergurson, R., Stewart, S., & Kitchen, P. Students as value co-creators in the business education ecosystem. Zizka, L. & McGunagle, D. The employability skills gap in STEM graduates: Perception vs. reality.
In 2024, the COB demonstrated significant growth in its industry collaborations and research contributions, particularly within the aviation and aerospace sectors. Faculty members made important strides in areas like project management, AI and risk management, with numerous publications and conference presentations showcasing their work. With its focus on integrating advanced technology and sustainability into both research and education, the COB remains at the forefront of business innovation, poised to continue making impactful contributions to the business and aviation industries.
Some examples include:
Button, D., Mcgunagle, D., Zizka, L., & Clark, P. (2023). Airlines and corporate sustainability initiatives: Unrecognised value. Henkel, T., Ade, A. M., & Schmid, C. (2024). The Necessity for Advancing Supportive Professional Communication in the Workplace. Marion Jr., J. W., Richardson, T. M., Denney, V., & Chaves, C. (2024). Risk Management Practices in the Aviation Industry: Lessons Learned and Effective Tools… A Mixed Method Approach. Petrescu, M., Gironda, J. & O’Leary, K. B. (2024). Consumer-brand heuristics in luxury hotel reviews. Petrescu, M., Gironda, J., Krishen, A., & Fergurson, R. (2024). Exploring AI Technology and Consumer Behavior in Retail Interactions. Siskos, D., Maravas, A., & Mau, R. (2024). Initial Financial Assessment of the Fraport Greece Cluster A Concession. Watkins, D. V., & Denney, V. P. (2024). Understanding Project Stakeholder Planning, Identification and Engagement: A Phenomenological Approach.
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