Overcoming Inattention
Strategies to Fight Distraction With our phones always on standby, we’re more easily distracted than ever. Then there are also interruptions by coworkers or family members, emails or instant messages that divert our attention, household chores that will “only take a minute,” coffee breaks, and daydreams. Constant distraction hurts us more than we realize, creating a feedback loop of inattention. It’s time we understand what all this multitasking is doing to our minds and figure out how to break the cycle. No matter how good you think you are at it, multitasking doesn’t exist. What we’re really doing is called task-switching. Our brains can concentrate on only one thing at a time, and the quicker we go back and forth between tasks, the less we pay attention, and the more likely we are to make mistakes. Even worse, research says it takes us a whopping 23 minutes to regain our concentration after being interrupted. But what can you do? If you’ve ever been on a diet, you know that willpower has its limits. Simply promising you won’t check your email or phone rarely results in long-term success. But if technology is a big part of the problem, it can also be part of the solution. Try putting your email or phone notifications on silent. Or, consider a website blocker to keep you off distracting websites and an app that will lock distracting features on your phone. Low-tech solutions like a “do not disturb” sign and putting your phone in another room can also help.
And mental tricks can still have their place. You probably tend to become productive when you’ve got a deadline crunch, and there’s a reason for that. Tasks have a way of stretching out unnecessarily when we don’t have to follow any restrictions. So, make some! Determine how much time you need to complete a task, and then don’t allow yourself anymore. Ask a colleague for help staying accountable. You’ll be amazed at how much you get done. Though we each have to fight our own battles, this isn’t entirely our fault. Popular apps make billions of dollars by sucking our attention away from everything else, so we’re automatically at a disadvantage. And there may be even more than meets the eye. If you have difficulty concentrating, stress could be the underlying culprit. Get that under control, and distractions might suddenly lose some of their allure.
BUSINESS IS A NEVER-ENDING GAME How Do You Play This Infinite Game?
Chapter 5: Building a Culture of Trust A healthy work culture is based on trust. If your workers sense a lack of trust, that affects efficiency, since no one will feel comfortable voicing their concerns or mistakes. Ford Motor Company is a perfect example. Before 2006, the now-former CEO would reprimand and penalize workers who brought him bad information. This caused an unhealthy work environment and led to lower productivity. Sinek offers tips on how to create a culture where your employees are comfortable and confident.
“The Infinite Game” by Simon Sinek is among the greatest motivational books you can get your hands on. He gives readers an inside scoop on the importance of adopting an “infinite mindset” while “playing the game” of business. Let’s look at some of the chapters that can help you and your business. Chapter 1: Business Isn’t a Finite Game The first chapter discusses why running a business isn’t a finite game. It focuses on how profit and income aren’t the only ways to measure success. Profit means nothing if you’re unable to survive current and future difficulties. This is why business is an infinite game — you don’t want to create something to “win” (finite); you want to build a foundation that will remain for future generations (infinite). Chapter 2: Essential Practices Sinek explains the strategies you need to play the infinite game. These skills include developing a “just cause,” creating trusting teams, studying your rivals, preparing for flexibility, and showing courage to lead. He follows up with examples of companies that embody all five of these principles: Victorinox, the creator of the Swiss Army knife, Bill Gates and Microsoft, and the GPS company Garmin.
“The Infinite Game” teaches you that business is an endless game where you have to overcome many challenges. Successful businesses play the infinite game, constantly improving the business to become better. Sinek provides tips, solutions, and examples of how your business can thrive while playing the game. To get your hands on “The Infinite Game,” visit your local bookstore or online retailer.
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