Our clients entrust us to help them with every facet of their financial lives. This is a high calling, and we take it seriously. And like any responsive business, our bank must continuously evolve to optimally meet the needs of our clients. In that spirit, we recently revitalized CB&T’s vision, mission and core values to reflect the current and future state of the organization. Ultimately, the process took our existing vision, mission and core values, and strengthened and enhanced them using the same foundation and principles. These are not just noble-sounding statements, but operating guidelines we incorporate into our daily activities and strategic decisions. We’ll make sure everything we do as a business — and most importantly, how we interact with clients — continues to stay true to our foundational values.
We've evolved our guiding principles, and kept the same commitment to you
I truly believe these renewed vision, mission and values represents us — and I am proud to share the results with you here.
Eric Ellingsen President & CEO California Bank & Trust
16
17
calbanktrust.com/ inyourcorner
IN YOUR CORNER ISSUE 11 | 2022
Made with FlippingBook flipbook maker