Roz Marketing July/August 2017.

Alissa Hollinger chose accounting for an interesting reason. She thought it would give her more time to spend with her young son. At first, she pursued nursing as a career, but life has a funny way of redirecting one’s path. “My son came down with pneumonia,” Alissa recalls, “and I withdrew from my nursing classes to take care of him. When I went back, I decided nursing wasn’t for me. I wanted to be able to take care of my son when he needed me. I switched to accounting, and I just fell in love with taxation.” Of course, tax season was a wake-up call for Alissa. As all tax accountants know, making time for one’s family from January 1 to April 15 can be a challenge! Alissa became interested in tax resolution after hearing Michael speak at a marketing and technology conference. Michael told the participants that a small tax accounting firm is just one catastrophe away from going out of business during tax season. An illness or an accident in the family that requires the tax professional to be away from the office for even a few days can have a devastating effect, with clients lost forever. Alissa had a close call soon after that. “The conference was in January,” she says. “On March 31, my husband had to have surgery. Fortunately, most of my tax work was complete by then, but it was definitely a wake-up call. I knew Michael was right.” ALISSA HOLLINGER, CPA, CTRS, MASTERMIND MEMBER SPOTLIGHT: MEMBER

Alissa has been able to grow the tax resolution side of her business by marketing her services on talk radio. She has two offices, one in Sheridan and the other in Little Rock, Arkansas; and with Michael’s encouragement, she recently expanded her office space, so she can serve more clients. One client in particular stands out to her. “This client is an innocent spouse,” Alissa relates. “She is young and has children to support. Now, she doesn’t have to pay the $35,000 in tax liability that her ex-husband incurred. It’s nice to be able to help people because you have taken the time to learn the tax rules. Plus, we are up $80,000 for this tax season compared to last year, with $50,000 of that being tax resolution!” That is 61 percent up from last year. Alissa’s son, now 24, recently came down with pneumonia again. When complications set in, Alissa was able to leave her practice in her staff’s capable hands and be with her son. “My son told me he didn’t think I could come to help him during tax season,” she says. But this year was different, thanks to what Alissa has learned as an Insider’s Circle and Mastermind Member. “Now I can be a mom when I need to be a mom!” she exclaims. Alissa, third to right On the far left is Kimmy, who is the office manager at the Little Rock office and married to Robert, Alissa’s brother and Director of Marketing. Bonnie, on the far right, is the office manager at the Sheridan office.

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