Board Converting News, May 10, 2021

GPI Supports Estrella Damm’s Plastic Replacement Initiative

The pack will stand out on the supermarket shelves with its novel silhouette, and its range of opening options will not only make interesting merchandising options pos- sible, enhancing the point of sale, but they will also elevate the consumer experience. According to Ana González, innovation and design manager at Graphic Packaging, “This is the first structure of its kind in the beverage market. We have worked close- ly with Estrella Damm’s team to ensure that the plastic replacement solution created is innovative and strength- ens the brand. The elevated shelf appeal of this solution is the culmination of a long and successful collaboration between Graphic Packaging and Estrella Damm.” Functional as well as aesthetically pleasing, the pack- aging wraps tightly around the cans, protecting them from damage as they move through the supply chain. In addi- tion to its bold yet practical design, it is made from recy- clable paperboard, which highlights Estrella Damm’s and Graphic Packaging’s efforts to develop eco-sustainable alternatives in packaging. Graphic Packaging has installed the first of two Quik- Flex machines to meet production and market needs. Ini- tially 6-, 12-, and 24-packs have been launched. Estrella Damm has existed since 1876, when August Küntzmann Damm founded his brewery in Barcelona, and is the flagship beer of S.A. Damm, a prominent brewery in the city. The brand is the oldest in Spain and the name Estrella means “star” in both Catalan and Spanish.

Atlanta, Georgia based Graphic Packaging Internation- al (GPI) has partnered with Estrella Damm, a lager beer brewed in Barcelona, Spain, to replace 100 percent of its plastic shrink wrap packaging, equivalent to 99 tons an-

nually, with paperboard alternatives on multipack cans. In line with its commitment to achieving more eco-sustain- able packaging, Estrella Damm has launched a unique rounded-corner pack, designed by Graphic Packaging. The packaging wraps tightly around the cans, protecting them from damage as they move through the supply chain


May 10, 2021

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