AMBA's Ambition magazine: Issue 5 2026, Volume 89

ISSUE 5 • 2026 • VOLUME 89

NEWS & INS IGHT

REGULARS

07 | MEMO FROM THE EDITOR Businesses need to translate purpose into practice when it comes to investing in AI and integrating the technology into future strategies 44 | IN FOCUS The educational approach behind the University of Exeter Business School’s One Planet MBA 46 | VIEW FROM THE TOP CEO Andrew Main Wilson outlines the key attributes and personality traits that employers

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increasingly demand when recruiting MBA graduates

08 | BUSINESS BRIEFING AMBA schools in France, Uruguay, Ireland, Canada, Spain and Norway feature in the latest selection of news and research updates from across the global network 20 | PERSPECTIVES ON… ENTREPRENEURSHIP Faculty members at institutions in Finland, the UK, Mexico and Egypt share their strategies on fostering resilience, critical judgement and the core founder mindset 40 | A WINNING BLEND Lars Erling Olsen on turning BI Norwegian Business School’s EMBA into a blended learning format and winning the AMBA & BGA Digital Transformation Award 2026

OPINION

32 | THE ENGAGEMENT EQUATION PUCP’s Iván Figueroa reflects on today’s evolving digital tools and platforms and asks how business school academics can continue to impact the lives of younger generations

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Ambition • ISSUE 5 • 2026 3

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