• ALL THE LATEST UPDATES FROM ACROSS AMBA’S GLOBAL NETWORK •
Business BRIEFING
Among the latest updates from AMBA-accredited institutions is an addition to one school’s AI-powered educational experiences, the use of Shakespearean characters in leadership case studies, a new take on gender-based stereotypes about emotional intelligence and how mental wellbeing can impact investment decisions. Tim Banerjee Dhoul and Ellen Buchan report
EXPANDING AI CAPABILITIES SET TO TRANSFORM LEARNING AND TEACHING ENVIRONMENTS
SCHOOL : INSEAD, France
INSEAD has launched a new series of business cases that harness AI to bring an interactive learning environment, personalised feedback and experiential learning to the case study method. The first three of the school’s Immersive AI Cases is now available commercially to educators and learners worldwide through INSEAD Publishing. “The future of management education will not be about choosing between human expertise and AI, but about bringing the two together in ways that deepen learning and strengthen judgement. We are putting this principle into practice by using AI and immersive technologies to transform what and how we teach, while keeping human insight and responsible leadership at the centre of learning,” stated INSEAD dean Francisco Veloso. The first cases span different industries and learning objectives. Plotting NordSea’s Strategic Course in the Global Renewable Energy Market explores strategy in the oil, energy and renewable environment sectors. Foodora and Flash (A & B): Copycats Made in Germany immerses participants in customer services, with a focus on entrepreneurship. Meanwhile, The Trend
that was Farfetch: A High Fashion, High-Risk Platform Strategy examines marketing in the luxury goods industry. The new cases bring the total number of AI-powered learning experiences at INSEAD to more than 40. The school’s Immersive Learning Portfolio now encompasses AI role-plays, VR experiences, simulations and immersive online modules. It estimates that portfolio items have already reached approximately 40,000 learners from 15 different countries around the world. “We are moving beyond experimenting with immersive technologies to building an ecosystem that can meaningfully reshape how management education is designed and delivered. Developing over 40 AI-powered experiences reflects our commitment to turning these innovations into meaningful and scalable learning experiences. Our goal is for these experiences to have an impact both within INSEAD and across a wider education community,” shared the school’s dean of innovation and research, Lily Fang. EB
8 Ambition • ISSUE 5 • 2026
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