Charity
What it tells us about the industry
challenges, or embedding the charity’s agenda into business practice. It will also encourage the logistics sector to place more emphasis on strategic partnerships and purpose-aligned activity — the kind of long-term support that Transaid’s multi-year programmes require. BIFA’s leadership signals that corporate and trade-body support for charitable work is not a sideline activity — but a core part of how the sector presents itself to clients, employees and wider society. Final thought Commenting on the partnership and the sponsorship, Steve Parker, BIFA director general, said: “In sponsoring the Transaid Showcase 2025 at gold level and welcoming HRH The Princess Royal, BIFA has not only reinforced its support of a cherished industry charity but also helped spotlight the deeper links between logistics, global development and sustainable transport. “It’s a reminder that behind the movement of goods lies the movement of hope, training, access and safety — and that the freight industry has a distinct role to play.”
This partnership is a strong signal; the UK freight forwarding sector, through its representative body, is renewing its commitment to broader societal goals — not just commercial activity. It shows a recognition that industry issues like driver training, road safety and transport infrastructure have global human- impact dimensions. Trade associations can play more than advocacy and standards roles — they can mobilise corporate social responsibility, leveraging collective scale. High-profile sponsorships (with royal patronage) help bring additional attention and credibility to charitable programmes within the logistics industry. Looking ahead: The road forward Following its Gold Sponsorship of the 2025 Showcase, BIFA will be exploring ways of further developing its partnership and fund-raising activities on behalf of Transaid. BIFA Members will be encouraged to engage further — whether through fundraising, participating in Transaid
This Giving Tuesday, Transaid is making journeys safer and more accessible across sub-Saharan Africa, helping build a brighter future for all with Transaid. Transaid works alongside communities, partners and governments to improve road safety and access to life- saving healthcare. Over the last year, Transaid and partners have: • Trained 9,000+ professional drivers and riders in Tanzania, Uganda, Zambia and Ghana. • Provided 2,000+ eye tests to long-distance truck drivers in Kenya, with 700 pairs of glasses distributed. • Supported 1,000 minibus taxis in South Africa to adopt the Safe Taxi Charter. • Published new community-level guidelines for treating severe malaria in children. If you want to help make journeys safer across sub- Saharan Africa this Giving Tuesday, visit https://www.transaid.org/get-involved/2025- christmas-appeal/ to find out how you can get involved in Transaid’s 2025 Christmas Appeal. Transaid Christmas appeal
December 2025 | 19
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