Roz Marketing - July August 2020

TO FLY OR NOT TO FLY? THAT IS THE QUESTION! BY ROSLYN ROZBRUCH (FOOD FOR THOUGHT)

A couple of weeks after the U.S. shut down in mid-March, one of the first things I did was buy plane tickets to Hawaii in September for Michael, myself, my daughters, and my son-in-law. We had already planned on us visiting my uncle who lives there, and I figured the prices would be great, and they were half the amount of what I usually pay. It wasn’t just me who thought this was a good idea. I was talking to my sister and niece and let them know what I did, and my niece, who is a teacher and holding classes online because of the pandemic, liked my idea so much she bought a ticket and flew to Hawaii two days later to spend time with our uncle. And even though I told my uncle about my big flight-price coup, I’m just realizing now that maybe I should ask my 80-something uncle if he’s up for five family members visiting him. But I think he is, since he was excited that we booked our flights, and being out and about (in a safe way) seems to run in my family. With everything going on in the world, and so much up- in-air, you might be wondering if you should go up in the air. You might even be asking yourself, “Is it safe to get on a plane?”That’s a good question. I have a friend who works for JetBlue, and she said they’re spraying a high-grade disinfectant in the cabin after every flight, as well as taking other measures to keep the planes sanitized. That makes me a little more comfortable about flying. I’ve heard good and bad stories about flying right now. And like everything else, how you perceive something is what you believe to be true. I have friends who have “hunkered down” and will wait a long time before they fly again and friends who are making future flight plans. One person isn’t right and the other wrong about whether to fly or not. It’s what you believe to be true and what you feel comfortable doing. Being somewhat of a germaphobe, as my daughters used to call me (and still do), I always bring my own blanket and headphones on board a plane anyway. Fly again I will because I like to travel, whether for business or vacation. And to make it possible, I have made a mind pivot. I’m gearing up to get on a plane to attend one of the mastermind meetings Michael and I attend. It wasn’t an easy decision to make, but the information that will be discussed made it worth booking the flight.

With everything going on in the world, and so much up-in-air, you might be wondering if you should go up in the air.

doesn’t seem like a good option. As humans, we’re naturally social and want to be with others. I will miss flying the way I used to know it, as I’m sure you will too, but besides being social, humans are also adaptable. We’ve made changes before, and we’ll adjust to whatever the new normal turns out to be. Right now it’s more, what are the changes I need to make to be safe when I go out? Here’s my question to you: Are you thinking of ways you’re going to “pivot” and move forward in your life? Instead of waiting for the solution to end the pandemic, which isn’t likely to be soon, are you thinking of what you need to do and ways to do it to go out and live your life? It’s a different answer for each of us, but whatever you decide is comfortable for you, here’s to you and your new normal.

–Roslyn Rozbruch

Whether you’re getting on a plane in the near future or waiting for a vaccine before you do, staying home forever

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