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Lessons From an Unlikely Businessman
‘Some Stories: Lessons From the Edge of Business and Sport’
You’re probably familiar with the story of outdoor apparel company Patagonia and its founder, Yvon Chouinard. Chouinard’s earlier book,
“I know of no better example than Chouinard of what entrepreneurial Americans do best,” wrote author and angler Thomas McGuane.
“Let My People Go Surfing: The Education of a Reluctant Businessman,” explored the early struggles and triumphs of Patagonia and gave us some insight into how the company became so successful. Now, Chouinard has given us another glimpse into his world with his new book, “Some Stories: Lessons From the Edge of Business and Sport.” As the title suggests, the book is a collection of stories and beautiful photographs that illustrate how a sense of adventure, a readiness to adapt, and, above all else, a dedication to what you believe in are all necessary parts of doing anything well (including running a multimillion- dollar business). While the book contains plenty of business advice, most of its wisdom is just as applicable to life as it is to business management.
Entrepreneurs have to take initiative and be ready to accept great risk, and Chouinard does both with the pioneering spirit of a true business owner, despite his reluctance to accept the title. He would never abandon his values or the company’s to sell a sweatshirt, and he’s constantly pulling inspiration and guidance from the natural environment. “Some Stories” explores Chouinard’s drive to learn and make mistakes along the way and paints a portrait of an icon of thoughtful action and business success. “Some Stories” is worth it just for the stunning pictures, but if you want to be pulled in by a book, and possibly forced to reconsider whether or not you’ve been coasting with your business and life, then this is a must read. As author and reporter Jon Krakauer warns, “this book might make you think twice about what you’re doing with your own life.”
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