Integrity Tire January 2019

spare thoughts

11974 Willow Grove Rd., Camden, DE 19934 93C Saulsbury Rd., Dover, DE 19904 JANUARY 2019 | 302-747-7887

WHAT’S AHEAD FOR 2019? Our Goals as Integrity Tire

issues, so in these next few months, we’ll be working on revamping our phone and website customer interface to give you a better experience. Another part of our growth strategy is to find more investors that are willing to be part of our journey going forward. We are interested in talking to anyone that would like to invest in a small, successful, local business, and earn more interest than they could in a savings account at a bank. If the opportunity intrigues you, drop me an email at I would be happy to explain our strategy and projections. So, the next question is — if all of this is in place — what about another location? It’s probably the most common question we’re asked, and while we do want to grow rapidly, we never want to get ahead of what might be most prudent. I will say this: Right now, most of my time is spent making sure our many operational systems are in place and clicking right along. I want to ensure that our employees, customers, and investors are all taken care of properly. Hopefully by mid- to late-2019, we’ll be looking at opening for

First, we want to thank all of our customers for a great 2018. Our sales growth was up 50 percent last year! We appreciate you and we are determined to continue earning your trust and business. Much of our sales growth comes from happy customers telling friends and family about their experiences with us. We’d like to ask that you continue to do so, and again add a big thank-you from all of us at Integrity Tire. When people support small, local businesses rather than shopping at larger corporations, it helps the local economy. It’s been simply amazing that so many here in our community supported us through 2018, and we look forward to your continued support in the new year. So, what’s next for 2019? In 2018, we invested heavily in the latest technologies, along with the best tire- changing and -balancing equipment. This helped us reach our goal to serve customers better while improving our speed and accuracy. And what’s the follow-up to that? Due to our rapid growth, our customer experience is not at the level we are aiming for, both on the phone and on our website. We want to address these important

business in a third location, but only when today’s locations — and systems — are in place and fully able to effectively handle more growth. Finally, it all comes down to what the Lord wills. James 4:13-15 is a verse we live by: “Come now, you who say, ‘Today or tomorrow we will go into such and such a town and spend a year there and trade and make a profit’ — yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. Instead you ought to say, ‘If the Lord wills, we will live and do this or that.’” We plan and dream, but we hold these things with open hands. God knows the future, and we do not. We will go at his pace, growing where he plants us.

“When people support local small businesses rather than shopping at larger corporations, it helps the local economy.”

Jesse Zimmerman

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