July 17, 2025 Creek & Co., Employee Newsletter

LEADING WITH HOSPITALITY In alignment with our vision to provide industry-leading hospitality, this ongoing feature has practical tips and information to help you elevate the member experience, improve service delivery, and empower every team member to embody excellence.

The Power of Anticipating Needs

This week, we’re focusing on one of the most impactful habits in hospitality: anticipating needs.

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Great service responds—outstanding service anticipates. Whether it’s remembering a member’s preferred table, offering a golf towel before they ask, or simply noticing when someone might need assistance, no matter the amenity, these small, proactive gestures go a long way in making the experience feel seamless and personal. Quick Tips: Pay attention to patterns—members often have consistent routines or preferences. Keep your eyes up and be present. Situational awareness is key. Communicate across teams when you spot a recurring request or need. When we anticipate rather than react, we show members that they’re seen, valued, and remembered. That’s what leading with hospitality is all about.

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